Pawly logo cut into a translucent pink acrylic sign on a beige wall

Pawly

informed dog food joy

Pawly offers a playful yet minimalist approach to dog nutrition, with packaging that highlights key ingredients through a distinct label-style stamp. This empowers pet owners to make informed choices while celebrating the joy of dogs through a unique visual identity.

Green Pawly bag with a white fluffy dog photo and chicken rice pumpkin label under a pink arch with a ball and a bone

A Harmonious Blend of Playfulness and Minimalism

In our design journey with Pawly, our branding studio embraced a harmonious blend of playfulness and minimalism, weaving them seamlessly into the fabric of their visual identity. Each meticulously designed package is features a label-style stamp that showcases the 3-4 main ingredients, thus allowing pet owners to make conscious decisions.

Pawly is a dog nutrition brand, and the work on this page is the pet branding and packaging design we did for it at MarkaWorks: a custom logo that blends playfulness with minimalism, and packaging that highlights key ingredients through a label-style stamp. We built the system so the joy found in dogs shows up in the brand identity while the pack stays clear about what is inside.

Logo Design: Playfulness Meets Minimalism

The customized logo for Pawly integrates playfulness and minimalism, creating a unique visual identity that reflects the joy found in dogs. This approach ensures the brand is both approachable and sophisticated.

Pawly visual guideline slides in a grid on a peach backgroundPawly brand color palette board with named swatches from blue gray to Spanish greenPawly W letterform construction with bezier points, dark blue on light blueThree Pawly bags in blue, orange and green leaning against colored acrylic panelsPawly brand elements, a social post frame with a French bulldog, flavor stickers and the heart mark

Packaging Design: Whimsical Joy & Conscious Choices

The vibrant packaging design adds a touch of whimsical joy. Each package features a label-style stamp that showcases the 3-4 main ingredients, empowering pet owners to make informed decisions about their dog’s nutrition.

Animated Pawly delivery van illustration with the wordmark in pinkGreen and blue Pawly bags on a pink block with a pink bone and a blue ballPawly graphic with a curved text ribbon, a yellow bone, a dog portrait and the round P badge on navyBlue Pawly bag on a ledge beside a bone, resting on the round P badgePawly business cards scattered in yellow, green and blue with paw prints

Delivered Services

Branding, Packaging Design, Art Direction, 3D Scene Creation

Orange and blue Pawly bags floating against a ribbed cream wall with a yellow bone and a blue ballGrid of nine Pawly social tiles with dog portraits, badges and flavor stickersOrange Pawly bag with a small dog photo under a yellow arch, salmon quinoa pumpkin labelTwo Pawly posters in coral, a treats label layout and a black pug portrait with a text ribbonPawly wordmark as pink glass letters mounted vertically on a cream wallTwo pink Pawly posters, a beagle in a green towel and a headline layoutGreen Pawly bag with a white fluffy dog under a pink arch, with a green ball and a bone on a pink basePawly sticker layout with dog vibes only badges around a dog in green gogglesCurved Pawly sign in light blue mounted on a blue wallPawly flavor label stickers in blue, orange and green laid overlapping on creamBlue Pawly bag on a blue floor in front of white stairs with a ballPawly heart badge pattern in four colors next to a French bulldog in a yellow sweater on navyThree Pawly bags in blue, orange and green on a table with a yellow tray and pastel panels

Let’s make the work they’ll copy.

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