Insights that inspire creativity, strategy, growth.

How Do You Design a Limited Edition Pack Without Confusing Regular Buyers?

How Do You Design a Limited Edition Pack Without Confusing Regular Buyers?

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What Makes a Whiskey or Spirits Label Look Premium?

What Makes a Whiskey or Spirits Label Look Premium?

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How Do You Design a Drinks Label That Survives Ice and Condensation?

How Do You Design a Drinks Label That Survives Ice and Condensation?

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How Do You Choose a Product Brand Name That Works in More Than One Country?

How Do You Choose a Product Brand Name That Works in More Than One Country?

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How Do You Design Hair Care Packaging That Stays Readable in the Shower?

How Do You Design Hair Care Packaging That Stays Readable in the Shower?

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What Has to Be on a Cosmetics Label in the UK and EU?

What Has to Be on a Cosmetics Label in the UK and EU?

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How Do You Design Travel Size and Discovery Set Packaging?

How Do You Design Travel Size and Discovery Set Packaging?

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How Do You Design a Refill Pack for a Beauty or Skincare Brand?

How Do You Design a Refill Pack for a Beauty or Skincare Brand?

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How Do You Keep a Label Readable on Clear and Frosted Bottles?

How Do You Keep a Label Readable on Clear and Frosted Bottles?

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What Makes Cosmetics Packaging Look Expensive?

What Makes Cosmetics Packaging Look Expensive?

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Protein Bar Packaging Design: Front, Back and Wrapper

Protein Bar Packaging Design: Front, Back and Wrapper

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What Packaging and Branding Design Cost for a Product Brand

What Packaging and Branding Design Cost for a Product Brand

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Fragrance Branding: Name, Bottle and Box as One System

Fragrance Branding: Name, Bottle and Box as One System

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Selling to Retailers for the First Time: What a Small Food Brand Needs Ready

Selling to Retailers for the First Time: What a Small Food Brand Needs Ready

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How to Write a Branding Brief When You Sell a Physical Product

How to Write a Branding Brief When You Sell a Physical Product

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How to Choose a Coffee Bag: Format, Valve and What Goes on the Front

How to Choose a Coffee Bag: Format, Valve and What Goes on the Front

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How to Rebrand Your Packaging and Website Together

How to Rebrand Your Packaging and Website Together

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How to Design Packaging That Works on Shelves and Product Pages

How to Design Packaging That Works on Shelves and Product Pages

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Ecommerce Packaging vs. Retail Packaging: What Needs to Change?

Ecommerce Packaging vs. Retail Packaging: What Needs to Change?

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How to Add New Products Without Losing Brand Consistency

How to Add New Products Without Losing Brand Consistency

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Product Photography vs. 3D Rendering: Which Does Your Brand Need?

Product Photography vs. 3D Rendering: Which Does Your Brand Need?

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What Should a Shopify Website for a Product Brand Include Before Launch?

What Should a Shopify Website for a Product Brand Include Before Launch?

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Should You Hire a Branding Agency or a Freelance Designer for a Product Launch?

Should You Hire a Branding Agency or a Freelance Designer for a Product Launch?

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How Do You Build a Pet Food Brand That Pet Owners Trust?

How Do You Build a Pet Food Brand That Pet Owners Trust?

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How Do You Reposition a Brand for a Higher Price Point Without Losing Current Customers?

How Do You Reposition a Brand for a Higher Price Point Without Losing Current Customers?

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How Do You Compare Branding Proposals Beyond the Price?

How Do You Compare Branding Proposals Beyond the Price?

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How Do You Position a Product Brand So Customers Choose It Over Similar Products?

How Do You Position a Product Brand So Customers Choose It Over Similar Products?

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How to Choose Packaging for Loose Leaf Tea: Tin, Pouch or Box

How to Choose Packaging for Loose Leaf Tea: Tin, Pouch or Box

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How Do You Rebrand a Product Without Wasting Packaging You Already Printed?

How Do You Rebrand a Product Without Wasting Packaging You Already Printed?

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How Should Olive Oil Packaging Show Where the Oil Comes From and Its Quality?

How Should Olive Oil Packaging Show Where the Oil Comes From and Its Quality?

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Should a Product Brand Use a Shopify Theme or a Custom Store Design?

Should a Product Brand Use a Shopify Theme or a Custom Store Design?

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How Do You Create a Packaging System That Can Grow With Your Brand?

How Do You Create a Packaging System That Can Grow With Your Brand?

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How Do You Design Packaging for Many Flavors, Sizes and Formats and Keep the Range Consistent?

How Do You Design Packaging for Many Flavors, Sizes and Formats and Keep the Range Consistent?

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How Do You Give Design Feedback That Moves a Branding Project Forward?

How Do You Give Design Feedback That Moves a Branding Project Forward?

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Should a Product Brand Use Custom Packaging or Stock Packaging?

Should a Product Brand Use Custom Packaging or Stock Packaging?

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How Do You Carry Your Packaging Design Into Your Shopify Store?

How Do You Carry Your Packaging Design Into Your Shopify Store?

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Who Owns the Logo and Design Files After a Branding Project?

Who Owns the Logo and Design Files After a Branding Project?

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How to Build Trust in 0.3 Seconds Through Branding, Packaging & Web Experience

How to Build Trust in 0.3 Seconds Through Branding, Packaging & Web Experience

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Which colours can a barcode be, and how small can it go?

Which colours can a barcode be, and how small can it go?

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What should be on a coffee bag label?

What should be on a coffee bag label?

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How long does a branding project take?

How long does a branding project take?

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What should be inside a brand guidelines document?

What should be inside a brand guidelines document?

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What makes a supplement label compliant?

What makes a supplement label compliant?

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Questions to ask a branding agency

Questions to ask a branding agency

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How to choose a packaging design agency

How to choose a packaging design agency

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How small can the type on your packaging be?

How small can the type on your packaging be?

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How do we measure whether a rebrand worked?

How do we measure whether a rebrand worked?

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How to test packaging design before launch

How to test packaging design before launch

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What do we need to prepare before a packaging project starts?

What do we need to prepare before a packaging project starts?

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How do we keep branding consistent across countries?

How do we keep branding consistent across countries?

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Our packaging does not match our brand, how do we fix it?

Our packaging does not match our brand, how do we fix it?

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Do we need a new logo design or just better packaging?

Do we need a new logo design or just better packaging?

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What is included in a brand identity project?

What is included in a brand identity project?

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What you can say about recycling and the environment, market by market

What you can say about recycling and the environment, market by market

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Can you trademark a colour?

Can you trademark a colour?

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What changes on the label when you enter a second market

What changes on the label when you enter a second market

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One brand or a family of brands?

One brand or a family of brands?

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Will your brand palette pass a contrast check?

Will your brand palette pass a contrast check?

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What your font licence actually allows

What your font licence actually allows

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Which printing method, and how many units?

Which printing method, and how many units?

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Why your brand colour shifts in print

Why your brand colour shifts in print

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Launching Shopify Pre-Orders Before Factory Production: The Power of 3D Packaging

Launching Shopify Pre-Orders Before Factory Production: The Power of 3D Packaging

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Branding at the MVP Stage: How to Look Global and Trustworthy Without Overspending

Branding at the MVP Stage: How to Look Global and Trustworthy Without Overspending

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5 Visual Rules for Your Pitch Deck to Avoid Looking Amateur

5 Visual Rules for Your Pitch Deck to Avoid Looking Amateur

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Rebranding After Raising Seed Funding: Right Timing or Waste of Money?

Rebranding After Raising Seed Funding: Right Timing or Waste of Money?

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Why Simplicity Is the Ultimate Luxury in Branding

Why Simplicity Is the Ultimate Luxury in Branding

branding
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How to Build a Product Brand That Feels Expensive Without Spending Millions

How to Build a Product Brand That Feels Expensive Without Spending Millions

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