Amos wordmark in raised letters on a ribbed beige wall with soft shadows

Amos Fragrances

aromatic essence of sophisticated masculinity

Amos Fragrances is a distinguished male perfume brand that elevates sophisticated masculinity through its aromatic creations. MARKAWORKS crafted a cohesive and luxurious brand experience, harmonizing minimalism with an elegant color palette to define timeless sophistication from concept to packaging.

Amos bottle, Bohemia, with a mint sphere cap on a stone block with a branch

Elevating Fragrance with Timeless Branding

Our approach to Amos focused on translating their vision of sophisticated masculinity into a cohesive and luxurious brand experience, from initial concept to final packaging.

Amos Fragrances is a male perfume brand, and the work on this page is the fragrance branding we did for it at MarkaWorks, end to end: the visual identity, the logo, the art direction, and the label and packaging design that carry it onto the product. We built everything as one system, from initial concept to final packaging, around the brand’s positioning in sophisticated masculinity.

See more cosmetics, skincare and home fragrance branding case studies.

Brand Essence & Visual Harmony

Amos, a distinguished male perfume brand, sought to redefine sophistication through their aromatic creations. Our task was to craft a visual identity that perfectly mirrored this ambition, harmonizing a blend of minimalism with an elegant color palette. This core principle guided every design decision, ensuring a consistent and luxurious brand presentation.

Amos Pantone palette, six cards in tan, brown, taupe, mint, teal and terracotta with texture photos Amos visual guideline slides in a grid on beige Amos wordmark in cream on green Two Amos label dielines, Woods and Blanche, with spacing marks on beige Amos social post frame with a portrait beside the Blanche label on tan
LinkedIn Animation
Black Amos Blanche bottle with a wooden cap on stacked stones with violets
Amos tote bag, card and envelope in sand tones Amos bottle with a wooden cap on a weathered timber block Three Amos scent cards, vanilla, cardamom and saffron, with texture photos Black Amos bottle, Woods, with a cream sphere cap on a ledge beside a branch

Enticing Packaging & Label Design

The visual identity for Amos is vividly reflected in their enticing packaging and label design. These elements were meticulously crafted to embody the luxury and sophistication of their fragrances, creating a tactile and aesthetic experience that appeals to their discerning audience.

Timeless Branding & Art Direction

Our design agency made Amos timeless through meticulous branding. We etched the essence of sophistication into every facet, from the logo to the packaging design. The art direction we employed seamlessly merged minimalism with a carefully chosen elegant color palette, visually elevating Amos to a distinguished realm.

Amos stationery in brown and cream with a rope photo on tan Amos bottle, Bohemia, with a mint sphere cap on a stone block with a branch Amos poster triptych, a dried flower, a headline card and a portrait Amos neon sign on a stone facade beside a label outline over a close portrait Amos poster with large type, a dried protea and round wax seals on sand Two Amos bottles with mint and wooden caps on dark stone blocks Amos mood grid with a dried flower, the monogram, a portrait and the Woods label Amos bottle, Bohemia, on a rock face with dried lavender Amos stationery in gray on green with a black and white portrait Two Amos stone textured boxes, Bohemia and Blanche, on a beige set Amos Woods poster with a close portrait and mint and terracotta seals Amos typographic collage in brown with rope, a dried flower and a portrait Amos Blanche bottle balanced on timber over a stone disc Three arched Amos labels for Woods 024 and Blanche 018 with texture photos Two Amos bottles on stacked dark bricks

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