Cat Turner
uplifting london lifestyle wear
Cat Turner, a London-based fashion brand, embodies joy, inspiration, and aspiration through its upscale yet timeless lifestyle clothing and accessories. MARKAWORKS developed a distinctive visual identity, featuring a bold monospaced logo and a sophisticated monochrome palette, to capture this essence for a discerning audience.
A Holistic Approach to Fashion Brand Development
Our comprehensive branding strategy for Cat Turner spanned from conceptual logo design to impactful packaging, all meticulously crafted to resonate with their discerning audience. We focused on translating Cat Turner’s core values of joy, inspiration, and aspiration into tangible visual elements, ensuring a cohesive and compelling brand narrative.
Defining the Essence: Brand Vision & Keywords
Cat Turner is a fashion brand of affordable and high-end lifestyle clothing and accessories in London. The brand stands for joy, inspiration, and aspiration. The keywords identified for the brand were: Inspirational / Upscale / Timeless / Classic.
Crafting an Iconic Visual Identity
We used a bold monospaced font to create a strong feeling and an attention-grabbing effect. We have also created an emblem, which is made up of the four “C” letters sticking back to back for a professional and serious look. This logo is also able to fit any surface and be used for any purpose, such as bags, clothes, and accessories.
Distinctive Color Palette & Packaging Design
We selected only black, white, and shades of grey. The neutrality of this colour lets any layout look professional and classic. At the same time, the labels of these colours will look balanced and harmonically on the clothing. The shopping bag we created is fully black with a matte cover and has a debossed emblem on it. Other than labels and shopping bags, we have also created a packaging box which includes the labels and emblem inside of the box and has a plain black background as well.
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