Flavia Botanicals
pure, effective botanical elixirs
Flavia Botanicals offers a line of natural, high-quality botanical products designed to bring a touch of modern wellness into everyday life. MARKAWORKS crafted a sophisticated and comprehensible brand identity, mirroring the brand’s commitment to purity and efficacy.
Crafting a Comprehensible & Modern Brand Identity
Our approach for Flavia focused on creating a brand identity that is minimal, professional, comprehensible, natural, and modern, ensuring each element reflects the core values of the brand.
Brand Identity: Logotype & Emblem
We started creating the brand identity with a serif font for the logotype and a flower icon for the emblem. For a timeless and modern look, we selected a serif font, and for an affirmative feel, we designed the logotype with capital letters. In association with flowers and nature, we created a symmetrical flower emblem.
Color Palette & Application
The colour palette consists of soft pastel colours such as peach, orange, and greenish hues. Each colour is assigned to a specific product. The main colour for the background is warm beige, as its neutrality can be combined with any colour from the palette.
Packaging Design: Minimal & Prestigious
For the packaging, we have created a minimal and prestigious design. The upper part of the packaging is beige coloured, and the bottom part was made in a specific colour that was chosen for a specific product. The Beige part includes the logo and emblem, product specification, and bold typed flavour name.
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