GreenWhey Plant Based Protein

vibrant plant-powered athletic fuel

GreenWhey is a European plant-based sports nutrition brand offering vibrant, natural protein powders. Its bold branding by MARKAWORKS assures consumers of its vegetarian, high-quality ingredients, providing a powerful and wholesome fuel for active lifestyles.

A Bold and Natural Approach to Sports Nutrition Branding

Our comprehensive branding strategy for Greenwhey focused on translating their core values of vibrancy, boldness, assurance, and naturalness into a compelling visual identity. We aimed to create a brand that stands out in the competitive sports nutrition market while emphasizing its plant-based and vegetarian credentials.

The Client: Greenwhey

Greenwhey is a European sports nutrition brand. It is fully vegetarian and doesn’t consist of any animal based proteins.

The Keywords: Vibrant / Bold / Assuring / Natural

These keywords guided our design process, ensuring that every element of the brand identity communicated these essential qualities to the target audience.

The Solution: Color Palette and Patterns

The colour palette consists of neutral colours combined with some cold blue and purple colors. These colours were chosen to show the naturalness and ingredients of the products. In addition to the unique pattern designs, we set specific flavour colors, such as vanilla colours for the vanilla-flavored product, brown colours for the chocolate favors, and blue colours for the blueberry.

Unique Pattern Designs

We have created unique patterns made out of one main colour and its shade for the specific products. The “Rice and Peas Protein” pattern design, for example, consists of simplified shaped illustrations of rice and peas. Alternatively, the “Multivitamins” pattern design includes illustrations that resemble hair, as the product’s purpose is to improve the overall immune system, including hair and nails.