Munchy
wholesome cat meals, simplified
Munchy, envisioned by MARKAWORKS, is a YouTube channel dedicated to healthy, comprehensible cat recipes. Its fresh, cute, and original branding, featuring a bold logotype and a happy cat emblem, speaks directly to devoted cat owners seeking delicious and wholesome meal inspiration.
A Holistic Approach to YouTube Channel Branding
Our comprehensive branding strategy for Munchy focused on creating a fresh, cute, and comprehensible identity that would resonate with cat owners looking for healthy recipes. We aimed to develop a timeless and bold logotype with a unique emblem that captures the essence of happy cats anticipating a delicious meal.
Defining the Essence: Brand Vision & Strategy
The keywords for this rebranding were Fresh / Cute / Original / Comprehensible. Our first thoughts were to make a timeless and bold logotype with a unique emblem. For this reason, we created an emblem of a cat’s happy facial expression with a tongue out to represent the cat’s waiting to enjoy its meal.
Crafting an Iconic Visual Identity
The typography of the logo we chose is a modern serif with soft corners. For the color palette, we came up with a collection of soft warm colors and some soft cold mint and grey colors. Considering the light colored palette, we decided to include dark blue, which can be easily combined with the rest of the colors from the palette and adds a trustworthy and professional feel.
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