Odeur Botanical Candles
Designing a Refined and Sensory Botanical Candle Brand
Odeur Botanical Candles is a fragrance led brand created to elevate everyday spaces through scent, atmosphere, and thoughtful design. Each candle is crafted to evoke a specific mood, transforming moments into experiences through carefully composed aromas and a strong visual identity.
The brand was developed to feel confident, tactile, and expressive, allowing scent and storytelling to take center stage.
Brand Direction
Odeur is rooted in the idea that fragrance is both emotional and architectural. Each collection draws inspiration from natural elements, materials, and environments, translating them into layered scent profiles that feel immersive and distinctive.
The brand balances bold expression with clarity, ensuring that each scent is instantly recognizable while remaining refined and intentional.
Visual Identity
The visual identity is structured, editorial, and timeless. A strong typographic system anchors the brand, creating a sense of confidence and order. Clean layouts and disciplined hierarchy allow information to remain clear while supporting a premium aesthetic.
The color system plays a central role in defining each scent. Earthy neutrals, deep blues, warm ambers, and muted terracotta tones reflect the natural inspirations behind the fragrances. These colors bring depth and variation while maintaining a cohesive brand language.
Packaging Design
Packaging was designed to create immediate impact on the shelf while maintaining sophistication. Bold color blocking, clear labeling, and consistent structure allow each scent to stand out while remaining part of a unified system.
Amber glass vessels add warmth and material richness, reinforcing the botanical and handcrafted character of the brand. The packaging feels substantial and considered, enhancing both the visual and tactile experience.
Brand Experience
Beyond the candle itself, Odeur’s brand experience extends through printed materials and visual storytelling. Layered compositions, subtle textures, and natural light create a calm yet expressive atmosphere that mirrors the sensory qualities of the fragrances.
Every touchpoint is designed to support discovery, mood, and connection through scent.
Let’s make the work they’ll copy.
Talk to an expert now
