Pureskin Natural Skincare
vibrant natural french beauty
Pureskin is a French natural skincare brand that champions simplicity and vibrancy in every product. Their commitment to environmental responsibility is reflected in their eco-conscious packaging, designed to embody the essence of pure, natural beauty.
The Pureskin Brand Development Journey
Our approach to Pureskin involved creating a brand identity that balances simplicity with vibrancy, reflecting their commitment to natural ingredients and environmental responsibility. We focused on developing a visual language that is eye-catchy yet smooth, embodying the essence of their products.
The Pureskin Vision: Simplicity and Vibrancy
Pureskin is a natural skincare products company which is based in France. Their brand is focused on simplicity and vibrancy at the same time. Pureskin cares for the environment. That’s why they create their packaging out of recycled products.
Keywords: Vibrant, Minimal, Bold
Vibrant / Minimal / Bold / Eye-catchy / Smooth / Fancy
The Solution: Logotype and Secondary Mark
For the logotype, we came up with two font versions, one of which is bold and classic, and the second version is smooth, fancy, and soft. Additionally, we created a secondary mark which indicates the naturalness of the product and is applicable on any surface and for different purposes.
Color Palette and Product Association
As for the colour palette, we have selected soft pastel colours and assigned them to each product and its association. For example, a yellow pastel colour was selected for the “Honey” oil make-up remover, a blue colour for the “Ocean” make-up remover, and pink was picked for the “Spring”. Each colour has an association with an aroma or psychological meaning.
Minimalist Packaging Design
The packaging designs we have created are simple and minimal. The background colour covers the whole bottle design, and for a more luxurious feel, we added a matte cover. As for the layout, we placed the sans serif logo at the top, and designed the name of the product in a big cursive font. The rest of the information is minimally placed on the table at the bottom of the bottle.
Box and Bag Design
We have also designed the box, which is similar to the product design as well. For the bag design, we picked a script font and a clean white background.
Let’s make the work they’ll copy.
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