Dark skindeep Clean Sweep bottle inside an aloe leaf arc on deep green

Skindeep

potent nature-infused skincare

Skindeep is a luxurious skincare line that offers potent, nature-infused formulations. Through MARKAWORKS’ visual identity, it communicates purity and efficacy with a sophisticated, grounded aesthetic for discerning consumers.

skindeep cover with the logotype over a swimmer in green water and the glow line

Skindeep is a skincare line built on nature-based formulations, positioned for buyers who want potency and calm at the same time. The project opened with market research and competitor analysis, and the differentiator it produced was sobriety: in a category crowded with botanical illustration and green-on-white, restraint reads as confidence.

At MarkaWorks we developed the mood boards, typography exploration, and palette work against the brand’s stated values before any layout was fixed.

The wordmark carries the brand’s argument in its construction. The split is also a production decision. Two weights in one wordmark stay separable at small sizes and in single-color printing, where a more decorative pairing would merge into a single shape on a small tube.

A refined serif sets “deep” and a clean sans sets “skin”, so elegance and modernity sit in the same word rather than competing across the system. It is a small decision that saves the identity from needing a second device to say the same thing.

Skindeep color is deep green with beige. Both are common in natural skincare, and we chose the pairing for tone rather than novelty: the green carries the botanical claim, the beige keeps it from reading as clinical, and the low contrast between them is what makes the pack feel considered next to brighter neighbors.

Imagery follows with natural materials and soft lighting. Skincare is bought in two places at once, a shelf and a phone screen, and a pack styled only for one fails in the other. Soft lighting keeps the surface readable in both, where high contrast studio lighting would blow out the label at thumbnail size. For a product whose promise is what it is made of, showing the material honestly does more work than a claim printed on the front.

See more cosmetics, skincare and home fragrance branding case studies.

skindeep mood board pairing Pantone chips with palm, pool and hibiscus photography Nine skindeep guideline panels covering logo construction, color chips, type and icon set Six skindeep line icons drawn inside thin circles on a dark green ground skindeep Clean Sweep bottle standing on moss among yellow flowers in green light Two skindeep posters, the glow headline with a bottle icon and a green photo panel
Three skindeep social posts on a pale green ground, headline, photo and bottle illustration skindeep Clean Sweep bottle lying inside a ring of two aloe leaves skindeep business cards on green beside a blush panel with a green stick on skin skindeep Lemon and Tea Tree deodorant on green plinths with lime slices and spheres Two skindeep totes on dark green, cream with type and lime with the vertical logotype
skindeep brand board mixing the wordmark, beach photography, product cards and a four color block Woman resting on a shoreline rock with a small blue skindeep jar balanced on her wrist skindeep surface line on rippled green water beside a portrait holding the green stick skindeep deodorant stick open on a moss island floating in pale blue water skindeep brand sheet with the logotype, color dots, serum render and two campaign panels
Green and orange skindeep sticks arranged on a driftwood branch against a sage ground Four skindeep pack outlines, cream, tube, serum and jar, drawn over a skin photograph Orange skindeep Vit C Burst bottle lying among pale rocks in daylight skindeep amber poster pair, the inner beauty headline and a portrait holding an orange bottle skindeep amber welcome folder open on wet sand as the foam runs past skindeep amber layout with two portraits, a printed card and the wordmark panel Orange skindeep Vit C Glow Booster jar resting on wet dark rock skindeep composite with the dark green wordmark, amber icon strip and two portraits Green and orange skindeep serums on stones and driftwood against a blush background Four skindeep stories on dusty rose, portrait, headline card, pink tube and type panel Pink skindeep tube lying on dark wet sand as sea foam covers it skindeep teal stationery layout with envelope, cards, a blue bottle photo and a portrait Black and white portrait holding a teal skindeep card beside a smear of cream skindeep teal card and envelope beside a portrait holding the teal tube skindeep Blue Tansy jar sitting in a hollow of sunlit rock skindeep teal poster pair, the pure ingredients headline and a portrait holding a bottle Two women at the shore, one holding a deep purple skindeep bottle

Let’s make the work they’ll copy.

Talk to an expert now
MarkaWorks team members

Work with a 22 team of the
industry’s top 1% talent.

More brands we brought to life:

Black Bulkform tub with a lemon label inside a clear acrylic cube on concrete

Bulkform

BRAND IDENTITY PACKAGING DESIGN BRAND STRATEGY
Pheros poster with a black 34 Pine Fresh bottle set over a bedroom scene

Pheros

BRAND IDENTITY PACKAGING DESIGN WEB DEVELOPMENT
Roadster Coffee wordmark over the leather seats of a dark green vintage car

Roadster Coffee

BRAND IDENTITY PACKAGING DESIGN 3D VISUALIZATION E-COMMERCE
view

Let’s Talk
Project Manager
beautyBODYCAREbrandingcosmeticsFashionhaircaremakeupnaturalskincareWellness