Sophia's Tea
vibrant fruity herbal infusions
Sophia’s Tea is a vibrant natural herbal tea brand offering a unique array of fruity blends. Crafted with homemade ingredients, each tea is presented with eye-catching, creative packaging that highlights its distinctive flavors and brewing instructions, designed by MARKAWORKS.
Designing a Creative and Unique Brand for Sophia’s Tea
We developed a branding strategy for Sophia’s Tea that focused on vibrant visuals, creative packaging, and a classic yet professional aesthetic. The project involved logo design, color palette selection, pattern creation, and informative label design.
The Client: Sophia’s Tea
Sophia’s Tea is a natural herbal tea brand that is based in the USA. The brand offers a large variety of fruity tea blends made from natural homemade ingredients.
The Keywords: Vibrant / Eye-catchy / Creative / Unique
These keywords guided our design process, ensuring the final brand identity was memorable, appealing, and stood out in the market.
The Solution: Typography and Color Palette
At first we thought of the cursive script font, but then we decided to go with the sans serif font, as it gives a more professional and classic look. We have also created a large variety of secondary marks for the different applications. The colour palette is rich with pastel colours, their spectres and their vivid colour versions.
The Solution: Patterns and Packaging Design
At the same time, we designed patterns for each flavour, including different illustrations and colour combinations. We were asked to create a design for three tea blends first. So we created a pattern for each packaging with colour associations with the flavours. For a more comfortable view for consumers, we designed a small and informative label, including information about the steep temperature and time needed for this tea. The front label also includes tasting notes and ingredients.
Let’s make the work they’ll copy.
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