Spout
premium coffee and natural juices
Spout, by MARKAWORKS, is a Saudi Arabian coffee house that elevates everyday indulgence with premium coffee and natural juices. It offers a prestigious, minimalist experience for a discerning clientele seeking quality and sophistication.
A Holistic Approach to Coffee House Branding
Our comprehensive branding strategy for Spout spanned from conceptual logo design to impactful packaging and digital presence, all meticulously crafted to resonate with their discerning audience. We focused on translating Spout’s core values of prestige and minimalism into tangible visual elements, ensuring a cohesive and compelling brand narrative.
Defining the Essence: Brand Vision & Strategy
Spout is a coffee house established in Saudi Arabia that offers high-quality coffee products and homemade natural juices. The keywords for this project were Prestigious / Meaningful / Upscale / Minimal.
Crafting an Iconic Visual Identity
We created a logo using a sans serif font and added a highlight to the “O” letter. The highlight is associated with the coffee spoon in the coffee machine. At the same time, we created an emblem out of this highlight.
Distinctive Packaging & Luxurious Aesthetics
To create a luxurious and bold look, we came up with black, dark shades of blue, and shades of gold for the branding. These colours were chosen as, combined, they give that elite feel and emphasise the trustworthiness and professionalism of the brand. For the additional minimal prestigious look, we have included white as well.
Packaging and Menu Design
As for the packaging, we created takeaway cups, cup holders, ice-cream cone holders, and takeaway box designs. The designs are mostly made of black backgrounds with a golden logo and emblem. Additionally, we have created a design for the menu. For a more luxurious feel, we selected a creamy paper with gold foil emboss.
Digital Amplification and Brand Presentation
We have also created the social media posts, business cards and logo animation to show the professionalism and seriousness of the brand.
Let’s make the work they’ll copy.
Talk to an expert now
