A Vision of Vintage Minimalism

The Supreme Roastering Co., a vibrant coffee establishment nestled in San Francisco, CA, aimed to captivate a discerning clientele of vintage lovers. Their core requirement was a brand identity that, while rooted in classic aesthetics, maintained a clean and minimal presentation. This challenge inspired us to develop a design strategy that harmoniously balanced nostalgia with contemporary sophistication, ensuring the brand stood out as both upscale and uniquely vivid.

Defining the Brand with Logotype and Color

For the logotype, we strategically combined two distinct font styles to achieve the desired vintage-minimal contrast. ‘The Supreme’ was rendered in an elegant, old-style script font, evoking a sense of heritage and tradition. Conversely, ‘Roasting Co.’ adopted a minimal, monospaced typeface to introduce a modern, clean edge. The brand’s color palette drew inspiration directly from coffee beans, featuring rich shades of green, balanced neutral tones, and warm orange accents. This combination not only provides a natural, inviting feel but also pays homage to classic logos that often incorporated a shade of orange, reinforcing the vintage association.

Innovative Packaging with Signature Patterns

To enhance brand recognition and product differentiation, we developed two versatile patterns: a sophisticated chess-like motif and a classic striped design. These patterns became central to our coffee packaging, where we designed six distinct packages. Each shared a cohesive overall design but featured unique layouts. We creatively manipulated the patterns—enlarging, downsizing, and rotating them—to give each product its own identity. The upper section of each package showcases a deep dark green with the brand’s logo, while the bottom part features the dynamic pattern overlaid with a label detailing flavor, name, and essential coffee information.

Unified Brand Extension Across Products

Beyond the core coffee packages, our design efforts extended to cold brew coffee cans and branded coffee cups, ensuring a consistent brand experience across all product lines. The cold brew cans were designed with a simpler aesthetic, utilizing a restrained two-color palette. Here, the signature pattern was subtly incorporated as a small square on the label, complemented by a secondary brand element. This thoughtful extension ensured that even auxiliary products carried the distinct visual language of The Supreme Roastering Co., reinforcing brand recall and coherence.