Understanding the Vision: The Thrive Mandate

Thrive, an organically sourced CBD product company based in the UK, is dedicated to helping individuals improve their health, decrease anxiety, and manage daily stress more effectively. Their founders envisioned a brand identity that was inherently classy, confidently affirmative, and elegantly minimal, setting a new standard in the wellness space. Our task was to capture this essence and translate it into a distinctive visual experience.

Defining the Brand Personality: Keywords to Design

The foundational keywords—Confident, Classy, Affirmative, and Minimal—became our guiding principles. These attributes informed every design decision, from typography to color palette, ensuring a cohesive and authentic representation of Thrive’s values. The aim was to create a visual language that not only spoke to the product’s quality but also evoked a sense of calm, reliability, and modern sophistication.

The Design Solution: Crafting a Distinctive Mark

To fulfill the founders’ vision, we opted for a Sans Serif font with subtly soft edges, providing a contemporary yet friendly feel. A significant element of the logo is the inclusion of a discreet dot at the end, deliberately placed to convey a stronger sense of affirmation and finality. Complementing this, a palette of soft pastel colors was carefully selected to evoke feelings of care, love, and trust, contributing to the brand’s inviting and approachable demeanor.

Packaging with Purpose: Minimalist Elegance

The packaging design reflects the brand’s commitment to simplicity and prestige. We developed a matte bottle featuring a purple pastel background, with the Thrive logo as the sole focus. This minimalist approach allows the product’s quality to speak for itself, conveying an understated luxury. Similarly, the product and shipping boxes maintain this streamlined aesthetic, utilizing the main purple pastel hue and incorporating a powerful, concise slogan on the shipping box to reinforce the brand message effortlessly.