The Client and Their Vision

Vera Nutrition, based in Canada, is dedicated to enhancing overall well-being through its line of dietary supplements. Their products are formulated to boost critical health aspects, including the immune system, bone density, skin vitality, and joint health. The challenge was to translate this commitment to natural efficacy and health benefits into a compelling and recognizable brand identity for their Vera Sambucus range.

Guiding Principles: Keywords for Design

Our design process was anchored by a set of carefully selected keywords that encapsulated Vera Nutrition’s brand essence. These principles included ‘Earthy’ to highlight natural origins, ‘Minimal’ for a clean and timeless aesthetic, ‘Unique’ to stand out in a competitive market, ‘Comprehensible’ for clear communication, and ‘Meaningful’ to evoke trust and positive association. These keywords served as the bedrock for every design decision, from logo creation to packaging details.

Crafting the Logo and Color Palette

The Vera Sambucus logo was meticulously designed with a minimalist font, ensuring a timeless and elegant appeal. To visually communicate the natural origins of the supplements, a subtle leaf highlight was integrated, which also cleverly formed an identifiable emblem. The chosen color palette further reinforced the brand’s values, featuring soft, pastel shades of pink and beige to convey trustworthiness and positive energy, complemented by a deep dark blue to represent the elderberry ingredient and add a touch of seriousness and professionalism.

Intuitive and Elegant Packaging

The packaging for Vera Sambucus was conceived with a focus on simplicity, clarity, and visual appeal. Our design incorporated elegant illustrations of elderberries and leaves, reinforcing the product’s natural components. A key objective was to create a comprehensive layout that clearly presented all essential product information, yet remained uncluttered. The final design features minimalist packaging with a creamy background, adorned with ingredient illustrations and the distinctive leaf emblem subtly placed at the bottom of the label, ensuring a cohesive and professional brand presence on shelves.