Vera Sambucus

nature’s pure essence, simply understood

Vera Sambucus by MARKAWORKS offers a holistic approach to dietary supplements, grounding its identity in nature’s purity. Each product is thoughtfully designed to be comprehensible and meaningful, delivering natural wellness with a touch of unique elegance.

A Holistic Approach to Dietary Supplement Branding

Our comprehensive branding strategy for Vera Sambucus focused on translating their core values of earthy, minimal, unique, comprehensible, and meaningful into a cohesive visual identity and packaging design.

Restraint sets the tone in this product packaging design, and one addition breaks it on purpose. MarkaWorks built the logo on a minimal typeface for a timeless read and added a single leaf highlight to it so the natural origin is stated in the mark rather than in a claim on the pack. That is the difference we built the whole system on: one detail carrying the association, and everything around it left plain.

See more nutrition and wellness branding case studies.

Defining the Essence: Brand Vision & Strategy

The keywords for Vera Sambucus were Earthy / Minimal / Unique / Comprehensible / Meaningful. Our strategy focused on developing a visual language that not only stands out but also builds immediate trust and recognition with consumers, setting the stage for a memorable brand.

Vera leaf mark construction with dashed guides on coral

Vera round badge with a leaf mark in cream on coral

Vera Sambucus online store listing mockup on a tablet with a bottle and a jumping figure

Hand holding a Vera card in purple and coral with a headline

Crafting an Iconic Visual Identity

The logo was made with a minimal font for a timeless look. Due to the natural origins of the supplements, we decided to add a leaf highlight to the logo. At the same time, we created an emblem out of a leaf highlight.

Vera Sambucus bottles with navy caps laid in a diagonal grid on coral

Two Vera posters, a blue one with a jumping figure and a pink one with a laughing portrait

Vera Sambucus online store listing mockup on a tablet and a phone with a bottle

Distinctive Color Palette & Packaging Design

For the color palette, we have selected soft and pastel shades of pink and beige, with a dark blue color as an association with the elderberry. Soft colors were picked to bring trustworthiness and positive energy to the brand and product. At the same time, dark blue has the effect of seriousness and professionalism. Our thoughts for the packaging included the elderberry and leaf illustrations. Our goal was also to make the packaging simple with a comprehensive layout including all the important notes and highlights. As a result, we designed a minimal packaging with a creamy background, including ingredient illustrations and an emblem at the bottom of the label.