Vera Sambucus
nature’s pure essence, simply understood
Vera Sambucus by MARKAWORKS offers a holistic approach to dietary supplements, grounding its identity in nature’s purity. Each product is thoughtfully designed to be comprehensible and meaningful, delivering natural wellness with a touch of unique elegance.
A Holistic Approach to Dietary Supplement Branding
Our comprehensive branding strategy for Vera Sambucus focused on translating their core values of earthy, minimal, unique, comprehensible, and meaningful into a cohesive visual identity and packaging design.
Defining the Essence: Brand Vision & Strategy
The keywords for Vera Sambucus were Earthy / Minimal / Unique / Comprehensible / Meaningful. Our strategy focused on developing a visual language that not only stands out but also builds immediate trust and recognition with consumers, setting the stage for a memorable brand.
Crafting an Iconic Visual Identity
The logo was made with a minimal font for a timeless look. Due to the natural origins of the supplements, we decided to add a leaf highlight to the logo. At the same time, we created an emblem out of a leaf highlight.
Distinctive Color Palette & Packaging Design
For the color palette, we have selected soft and pastel shades of pink and beige, with a dark blue color as an association with the elderberry. Soft colors were picked to bring trustworthiness and positive energy to the brand and product. At the same time, dark blue has the effect of seriousness and professionalism. Our thoughts for the packaging included the elderberry and leaf illustrations. Our goal was also to make the packaging simple with a comprehensive layout including all the important notes and highlights. As a result, we designed a minimal packaging with a creamy background, including ingredient illustrations and an emblem at the bottom of the label.
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