VOXO Brand Design | Flavor Brand Identity | MarkaWorks

VOXO

flavor brand

VOXO is a next-generation consumer brand created to bring a smoother, cleaner, and more playful flavor experience to the market. Our goal was to build a fully integrated identity system that feels youthful, energetic and distinct — while still keeping a high-end, engineered precision at its core.

01 — Brand Strategy & Positioning

We began by defining VOXO’s strategic foundation:

Playful, yet engineered

Youthful, but premium

Bold in color, soft in tone

The core concept revolves around “Engineered for Satisfaction” — a brand built on smooth airflow, consistent flavor delivery and a satisfying user experience. This balance guided every design decision throughout the process.

02 — Logo Development

The VOXO logotype was crafted to feel fluid and expressive. The rounded letterforms create a sense of movement while maintaining a strong geometric backbone. The distinctive “V/O curve logic” makes the logo instantly recognizable across packaging, digital and product surfaces.

03 — Color Universe

We created a multi-flavor color system that transforms the brand into a vibrant, modular world. Each color family communicates a different flavor mood:

Energetic reds

Clean pastels

Bold purples

Fresh greens

Warm citrus tones

Despite the variety, all tones share a unified softness — designed to make the brand feel cohesive across physical and digital touchpoints.

04 — Pattern Language

To add a strong, ownable visual identity, we designed a flexible pattern system inspired by rounded modules and smooth airflow. These patterns appear in:

Packaging elements

Stationery

Social media templates

UI layouts

Their structured but playful nature gives VOXO a signature rhythm.

05 — 3D Product Design & Rendering

The device family was modeled and rendered in 3D to highlight:

Soft-touch materials

Precise rounded edges

Flavor-driven color transitions

Dimensional label integration

We used high-dynamic lighting and cloud-based compositions to match the brand’s airy, satisfying product experience.

06 — Art Direction & Photography

VOXO’s imagery follows a youthful and expressive direction:

Bright outdoor scenes

Energetic portraits

High-contrast fashion

Dynamic product angles

Every scene reinforces the brand’s promise of freedom, movement and smooth experience.

07 — Packaging System

The packaging was designed to be bold, easy to recognize and flavor-coded. Each variant combines the main color + pattern structure + clean typography to create a consistent shelf presence.