Capeesh Cucina Italiana
elegantly contemporary italian dining
Capeesh Cucina Italiana by MARKAWORKS is an upscale Italian dining experience, offering a unique blend of classic elegance and contemporary flair. This comprehensive branding project crafts a sophisticated visual identity that promises a prestigious yet welcoming atmosphere, making it a standout in the competitive culinary landscape.
A Unique Approach to Restaurant Branding
Our comprehensive branding strategy for Capeesh Italian focused on creating a visual identity that embodies their prestigious, upscale, unique, welcoming, and classic values. We aimed to develop a logo and supporting materials that would make them stand out in a competitive market while maintaining a professional and timeless appeal.
The Challenge: Standing Out with Classic Elegance
We were asked to create a logo that stands out from the rest of the restaurant logos while remaining professional and classic. As we liked challenges, we took this challenge and here is the outcome.
Designing a Unique Visual Identity
We decided to create our own unique font and divided the logo into two parts as it was cut. To create an eye-catching logo, we thought of making it bold, but instead we used thin and elegant lines. We have also created different types of logos for a wider variety of applications and usage.
Luxurious Color Palette and Associative Patterns
The colours were chosen to be dark and professional, with rich gold and white colours for multiple colour combinations and luxurious look. We used food-connected words for the pattern for a bold and associative look and feel.
Comprehensive Branding Materials
We designed a takeaway bag, a pizza box, a menu and other details connected with the restaurant.
Let’s make the work they’ll copy.
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