Glowie

vibrant, expressive skincare essentials

Glowie is an innovative skincare brand for a young, dynamic demographic. We crafted a visual identity merging modern minimalism with bold neon aesthetics, ensuring a cohesive personality across packaging and digital presence.

Glowie is an innovative skincare brand designed to appeal to a young, dynamic demographic. Our collaboration with Glowie was focused on crafting a visual identity that resonates with modern minimalism and bold, energetic aesthetics, highlighted by a palette of striking neon colors. The design process was meticulously handled by our team at MarkaWorks, ensuring that every element from packaging to online presence communicated Glowie’s unique brand personality.

The journey began with developing a cohesive visual identity that not only stands out visually but also embodies the brand’s core values of vibrancy and youthfulness. This identity was then extended to the packaging design, which uses geometric shapes and vivid colors to make the products pop off the shelves and resonate well with the target audience.

For the eCommerce platform, our team utilized Shopify to create an engaging and user-friendly online shopping experience. We integrated 3D models of the product which were not only used for interactive online engagement but also for high-quality visual content across digital platforms, enhancing the overall user experience.

Art direction played a critical role throughout the project. Each piece of content and every design element was strategically placed to ensure the brand’s message was clear and engaging. The use of vibrant colors and bold text not only grabs attention but also maintains a youthful and lively vibe throughout the brand’s touchpoints.

Outcome: The culmination of these efforts resulted in a visually striking and distinctive brand presence both online and offline, helping Glowie to carve out a unique space in the competitive skincare market. The packaging itself serves as a testament to the brand’s core identity—dynamic, modern, and unapologetically bold. Through our comprehensive branding strategy and aesthetic design, Glowie is now poised to attract and inspire customers seeking to elevate their skincare routine with products that are as expressive and lively as they are.