Skindeep
potent nature-infused skincare
Skindeep is a luxurious skincare line that offers potent, nature-infused formulations. Through MARKAWORKS’ visual identity, it communicates purity and efficacy with a sophisticated, grounded aesthetic for discerning consumers.
Skindeep is a premium skincare brand that embraces natural beauty and purity. Our branding and packaging design process focused on creating a visual identity that reflects the brand’s commitment to clean, effective, and nature-inspired skincare solutions.
The initial phase of the project involved extensive market research, analyzing competitor brands, and identifying key differentiators for Skindeep. Our goal was to create a brand that exudes sophistication, minimalism, and a deep connection to nature. Mood boards, typography explorations, and color palettes were developed to align with Skindeep’s core values.
To establish a strong brand presence, we focused on the following elements:
A refined serif typeface was chosen for the word “deep,” paired with a clean sans-serif for “skin,” creating a balance between elegance and modernity.
A deep green and beige color scheme was selected to reflect nature, purity, and tranquility, enhancing the brand’s organic essence.
High-quality, natural imagery combined with soft lighting was incorporated to communicate a fresh and luxurious feel.
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