Skindeep
potent nature-infused skincare
Skindeep is a luxurious skincare line that offers potent, nature-infused formulations. Through MARKAWORKS’ visual identity, it communicates purity and efficacy with a sophisticated, grounded aesthetic for discerning consumers.
A Visual Identity Rooted in Nature and Sophistication
Our approach to Skindeep’s branding and packaging was to create a visual language that communicates purity, efficacy, and a deep connection to the natural world. We aimed to establish a brand that feels both luxurious and grounded, appealing to consumers who value clean ingredients and sophisticated aesthetics.
Foundation: Research and Brand Definition
The initial phase of the project involved extensive market research, analyzing competitor brands, and identifying key differentiators for Skindeep. Our goal was to create a brand that exudes sophistication, minimalism, and a deep connection to nature. Mood boards, typography explorations, and color palettes were developed to align with Skindeep’s core values.
Visual Elements: Typography and Color
To establish a strong brand presence, we focused on the following elements: A refined serif typeface was chosen for the word “deep,” paired with a clean sans-serif for “skin,” creating a balance between elegance and modernity. A deep green and beige color scheme was selected to reflect nature, purity, and tranquility, enhancing the brand’s organic essence.
Imagery and Overall Feel
High-quality, natural imagery combined with soft lighting was incorporated to communicate a fresh and luxurious feel.
What our clients say
“Results that speak.”
Working with MarkaWorks on our brand rebranding was an absolute pleasure. The entire process was seamless, with their team consistently demonstrating professionalism, creativity, and a deep understanding of our vision. The final outcome was exactly what we had envisioned, elevating Skin Deep to new heights. Their talent and expertise are truly exceptional.
Let’s make the work they’ll copy.
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