The Client & The Vision

Wildbars is a dynamic brand dedicated to producing natural, high-protein bars specifically formulated for athletes in the USA. Their core vision was to offer a product that not only delivered superior nutritional value but also communicated its natural origins and modern appeal through strong branding. They sought an identity that was both powerful and authentically connected to nature, setting them apart in a crowded market.

Crafting a Unique Visual Language

Our design strategy began with the creation of a uniquely ‘fancy bold’ logo. Its strength is subtly conveyed through vertically stretched fonts, giving it a modern and dynamic edge without being overtly aggressive. Complementing this, we developed an emblematic tree illustration. This elegant vector graphic serves as a direct visual statement of the protein bars’ natural ingredients and wholesome essence.

A Vibrant Spectrum for Flavor Differentiation

To capture the brand’s vibrant energy and differentiate between various flavors, we curated a rich and diverse color palette. This spectrum included energetic, vibrant hues alongside their softer, lighter tones, balanced with inviting creamy accents. This extensive palette allowed us to generate unique, intricate patterns for each distinct flavor, ensuring that while each product stood out, it remained cohesively part of the Wildbars family through consistent design principles.

Minimalist Packaging, Maximum Impact

The packaging design was conceived with a philosophy of minimalist clarity and impactful communication. Each bar’s wrapper features a clean, intuitive layout that prominently displays the Wildbars logo and the natural tree emblem. Essential product information is presented in a concise table, ensuring consumers can quickly grasp key details. This thoughtful design approach culminates in a minimal, affirmative, and comprehensive look and feel that is both appealing and easy to navigate.