Hermanos Brewing Co.

austin’s classic modern brew

Hermanos Brewing Co. is a new Austin-born beer brand that masterfully blends classic brewing heritage with a vibrant, modern energy. Its distinct identity, brought to life by MARKAWORKS, offers a memorable and refreshing drinking experience for craft beer enthusiasts.

Hermanos Brewing pale ale cans in orange and white laid diagonally

A Fusion of Classic and Modern for Hermanos Brewing Co.

Hermanos Brewing Co. is an Austin, Texas beer brand that entered the market as a newcomer. The brief set four keywords that pulled in two directions: classic and modern, energetic and soft. A new brewery has to look like it has been doing this for a while, and it has to look like a reason to switch.

The Client & Keywords

At MarkaWorks we resolved that in the logotype. The type is classic and bold with a highlight band, and the mark carries one detail that does the category work: in “Co” the letter o is drawn as a degree sign. It reads as temperature, which is the one variable every brewer talks about, so the product type is communicated before the label is read. Alongside it, we designed an abstract emblem to survive off the bottle, on shirts and merchandise, where a full logotype would not.

Hermanos Brewing Co round badge with a barrel monogram on cream

Hermanos Brewing Co black H monogram with vertical lettering inside the letter on cream

Hermanos Brewing Co H monogram in orange with vertical lettering on cream

The Solution: Logo and Mark Design

We split the Hermanos color into two systems rather than one. Neutral greys and black hold the classic register. A second set of soft, saturated tones is assigned so each brewing type owns its own color. On a cooler shelf, where bottles sit shoulder to shoulder and labels are read at an angle, this is what separates one beer from the next before the name registers.

Friends clinking beer glasses over a table with a Cheers script on orange

Three Hermanos Brewing Co label layouts in green, orange and red with a scalloped cream top

Two people in Hermanos Brewing Co t shirts, a green H monogram and an orange round badge, against concrete

Hermanos Brewing Co can with a green label and a scalloped cream top on green

Hermanos Brewing Co typographic collage with script words, badges and the H monogram in green on cream

Color Palette and Typography

Typography follows the same split logic: a serif paired with a sans, which keeps the modern surface without giving up the traditional foundation.

Orange Hermanos Brewing Co banner hanging in a stone archway

Hermanos Brewing cans for pilsner, red lager and pale ale on black

Grid of metal kegs framed in orange with a script Share lettering

Black Hermanos Brewing Co bottle cap with the round badge on cream

Two Hermanos Brewing Co posters, an orange typographic one and a live music photo one

Product Labeling and Alcohol Percentage

The label divides on the same principle. Light grey areas carry the logo, the emblem, and the “Premium Quality” line. The colored area carries the information specific to each brewing type, including the alcohol percentage. That separation matters in beer, where the strength figure is both a legal requirement and one of the first things a buyer looks for, and burying it inside decorative artwork costs a sale.

Two Hermanos Brewing Co cans with condensation, orange and green labels, on cream

Two glasses clinking in a green frame with a script Enjoy lettering

Beer Happy outline lettering over friends toasting at a table, with Hermanos badges

3D Treatment and Product Presentation

We have also given the emblem and abstract mark the 3D typeface treatment, allowing them to pop off t-shirts and other products. For a professional product presentation, we included 3D product designs.