Umri

wellness beverage brand

Umri is a modern wellness beverage brand designed to bring elegance, vitality, and emotional balance into daily life. Developed for women experiencing natural life transitions, the brand aims to merge beauty and wellbeing through a sophisticated yet approachable design system. The project was led by MarkaWorks, focusing on creating a premium identity that feels human, fluid, and confident.

Three dimensional pink Umri script lettering casting a shadow on a ribbed wall

Six Umri color tiles pairing peach, passion fruit, berries and blossom with their values

Three Umri cans on cream plinths with pomegranate, peach and pineapple alongside

Research & Strategy

The process started with a market and audience study focused on health-conscious women seeking natural alternatives to synthetic supplements. Most competitors communicated with overly clinical or generic visuals, missing emotional connection. Umri’s strategy centered around warmth, softness, and renewal, positioning the brand as both trustworthy and uplifting.

Most of the shelf Umri arrives on is designed clinically, so the beverage branding here was built to look like something else entirely. MarkaWorks drew the logotype by hand, with gentle curves rather than a face taken off the shelf, and the palette takes its colors from fruit pigments, which keeps the range warm where the category default is cold. We structured the identity to hold across packaging, print, and digital without being redrawn for each.

Three strategic pillars guided the process:

Natural & Premium: celebrating ingredients with a refined visual system.

Feminine & Confident: embracing modern womanhood through calm strength.

Balanced & Scalable: ensuring the identity works seamlessly across packaging, print, and digital environments.

Three cream Umri cans among pineapple slices and jasmine flowers on a wet surface

Umri portrait panels in red and pink beside a blue panel showing the printed tee

Single cream Umri can beside a still life with a vase, palm and filled glass

Umri letterhead, burgundy card and a drink photo card arranged on blue

Visual Identity

The logotype was custom-drawn to express movement and care, with gentle curves symbolizing the rhythm of life. The color palette draws from fruit pigments (pomegranate, peach, jasmine, and clover) blending energy and serenity. Typography and composition follow a clean, timeless structure that balances sophistication with approachability.

Four Umri cans on cream blocks with pomegranate, peach and a filled glass

Smiling portrait beside a pink Umri panel with a blue splash poster

Umri product page in a browser frame on burgundy with raspberries around the can

Cream Umri can on a fluted plinth beside a rose in a slim vase

Three pink Umri cans shown front, back and side among raspberries on pink

Packaging Design

Packaging was developed to communicate both purity and indulgence. Each flavor has a distinct hue while maintaining a unified layout system. Metallic accents, minimal labeling, and clear hierarchy enhance shelf presence. Photography direction focused on natural light, texture, and tactile freshness, aligning with the brand’s sensory tone.

Umri cards and gradient swatches beside a burgundy poster panel with the can

Pink Umri can on a fluted plinth between two coupe glasses of red drink

Umri tote illustration on burgundy beside a pink panel with a phone story

Pink Umri can on a gradient beside a still life with pomegranate and a glass

Umri homepage in a browser frame on orange with three flavour cards below

Cream Umri can and a tall filled glass in hard daylight with a peach

Digital Presence

The e-commerce and web experience translate Umri’s elegance into digital form. The interface highlights clarity, organic motion, and storytelling, allowing users to explore each flavor visually and emotionally. The result is a seamless connection between physical packaging and digital experience.

Three cream Umri cans among peach slices and passion fruit halves on peach

Laughing portrait on orange with the Umri script beside a phone story card

Cream Umri can on pale ground beside a plinth still life with peaches

Pink Umri script sign above three lit retail shelves lined with cans

Outcome

Umri’s brand system merges emotional warmth with contemporary aesthetics. It redefines how wellness brands can look: sophisticated, grounded in nature, and designed to celebrate life in all its stages.

See the full project on Behance