Awelly dimensional lettering on a pink storefront wall with awnings and a bench

Awelly

vitality for life’s transitions

Awelly, by MARKAWORKS, is a wellness brand designed to empower middle-aged women through life’s transitions. It offers tailored solutions that nurture both physical and emotional well-being, fostering a sense of vitality and renewal.

Good Chrome and PMS Comfort jars on podium boxes with a heart block behind

heading :Visual Identity

Awelly is a wellness brand for women in midlife transitions. That audience is specific, and it shapes everything: these are buyers who have been marketed to badly for years, usually with either clinical language or forced positivity, and who can recognize both instantly.

The visual identity we built at MarkaWorks had to feel calm and trustworthy without becoming muted. Soft tones carry the base and a measured amount of energy sits on top, so the palette reads as stable rather than sedate. We placed the typography between elegance and approachability, which keeps the brand premium without putting distance between it and the person holding it. Growth and renewal are referenced quietly in the logotype, supporting a long-term positioning rather than a moment.

See more nutrition and wellness branding case studies.

Heading: Packaging

Packaging communicates through clarity. Layouts stay clean, hierarchy is explicit, and color is used sparingly so that information remains the first thing a buyer meets. Each product holds its own identity while staying inside the system, which is what lets a range built for a multi-year relationship stay coherent as it grows.

Awelly brand guideline slide grid on creamEight color chip posters with abstract Awelly shapesAwelly W monogram construction drawing with a heart at its centerPMS Comfort jars and box floating with strawberries and gummies on pinkAwelly line icon set in circles on purple

Heading:

Digital surfaces translate the same character into structure. Layouts are ordered, spacing is generous, and the visual language repeats what the pack establishes. The tone of voice stays warm and informative, which positions Awelly as a dependable everyday brand rather than an intervention.

No Stress jar and box beside a purple daily dose posterPink Awelly envelope with a poster and PMS Comfort sachetAwelly jar lineup on a pastel shelf, No Stress, Energy Booster and Good SleepAwelly letterhead, poster and cards in a coral stationery setGood Selen jar on a pink podium under soft light

Heading: Outcome

The result is a scalable system built to grow with its audience rather than to be replaced when that audience moves to the next stage.

Awelly brochure covers and embossed business cards on pinkThree Awelly tote bag designs in green, yellow and blueGood Chrome and PMS Comfort jars on podium boxes with a heart block behindTwo Awelly posters in yellow with the Energy Booster jarEnergy Booster jar and box on beige blocksAwelly sachet lineup laid diagonally in bright label colorsGreen Awelly stationery with a tablet screen and embossed cardsFour Awelly mobile screens in green, blue and purpleBlue Awelly flag sign beside a lettering poster with beach iconsImmunity Booster jar in an arched niche beside its boxGood Selen, Good Chrome and Good Sleep jars on arched pastel blocks with gummiesTwo purple Awelly posters with stars and the Good Sleep jarGood Sleep jar on a white ledge with soft shadowsAwelly brand board with portraits, the Good Sleep jar and icon tilesEnergy Booster, Good Sleep and Good Omega-3 jars on curved podiumsTwo coral Awelly posters with the Good Selen jarAwelly jar collection laid diagonally in full label colorsPink acrylic Awelly monogram sign on a wall beside a purple lettering posterPMS Comfort, No Stress and Energy Booster jars on pastel stepsFour Awelly mobile splash screens with portraits and jarsFour Awelly jars around a pink monogram block on beige podiums

Let’s make the work they’ll copy.

Talk to an expert now
MarkaWorks team members

Work with a 38 team of the
industry’s top 1% talent.

More brands we brought to life:

Black Bulkform tub with a lemon label inside a clear acrylic cube on concrete

Bulkform

BRAND IDENTITY PACKAGING DESIGN BRAND STRATEGY
Pheros poster with a black 34 Pine Fresh bottle set over a bedroom scene

Pheros

BRAND IDENTITY PACKAGING DESIGN WEB DEVELOPMENT
Roadster Coffee wordmark over the leather seats of a dark green vintage car

Roadster Coffee

BRAND IDENTITY PACKAGING DESIGN 3D VISUALIZATION E-COMMERCE
view

Let’s Talk
Project Manager
brandingfitnessHealthlogomedicinenutritionPackagingsupplementvitaminsWellness