Cat Turner

uplifting london lifestyle wear

Cat Turner, a London-based fashion brand, embodies joy, inspiration, and aspiration through its upscale yet timeless lifestyle clothing and accessories. MARKAWORKS developed a distinctive visual identity, featuring a bold monospaced logo and a sophisticated monochrome palette, to capture this essence for a discerning audience.

A Holistic Approach to Fashion Brand Development

Our comprehensive branding strategy for Cat Turner spanned from conceptual logo design to impactful packaging, all meticulously crafted to resonate with their discerning audience. We focused on translating Cat Turner’s core values of joy, inspiration, and aspiration into tangible visual elements, ensuring a cohesive and compelling brand narrative.

Monospaced letterforms are unusual in fashion branding, and that is the reason they work here. Cat Turner is a London lifestyle label positioned between affordable and high end, and the bold monospaced mark MarkaWorks drew reads as deliberate rather than decorative, which suits a brand built on joy and aspiration without tipping into either. The monochrome palette we chose holds the same line: it lets the clothing carry the color and keeps the identity legible on packaging.

Defining the Essence: Brand Vision & Keywords

Cat Turner is a fashion brand of affordable and high-end lifestyle clothing and accessories in London. The brand stands for joy, inspiration, and aspiration. The keywords identified for the brand were: Inspirational / Upscale / Timeless / Classic.

Cat Turner clover mark construction with angle guides on white

Cat Turner hang tags in gray with the clover mark on a black cord

Blush leather Cat Turner tote bag with a metal clover mark on a stone block

Black Cat Turner mailer box open beside hang tags and a small plant

Crafting an Iconic Visual Identity

We used a bold monospaced font to create a strong feeling and an attention-grabbing effect. We have also created an emblem, which is made up of the four “C” letters sticking back to back for a professional and serious look. This logo is also able to fit any surface and be used for any purpose, such as bags, clothes, and accessories.

White Cat Turner blade sign projecting from a plaster wall

Black Cat Turner shopping bag with an embossed clover mark on gray

Distinctive Color Palette & Packaging Design

We selected only black, white, and shades of grey. The neutrality of this color lets any layout look professional and classic. At the same time, the labels of these colors will look balanced and harmonically on the clothing. The shopping bag we created is fully black with a matte cover and has a debossed emblem on it. Other than labels and shopping bags, we have also created a packaging box which includes the labels and emblem inside of the box and has a plain black background as well.