Elevated

health supplement brand

Elevated is a health supplement brand focused on modern wellness consumers seeking trusted, science-backed health solutions. Developed by MarkaWorks, the brand bridges science and lifestyle through a visual and verbal system that feels clean, confident, and human.

Three Elevated vials around a clear box carrying the green e monogram

Research & Strategy

Elevated is a health supplement brand built for wellness consumers who want products backed by science and presented without noise. At MarkaWorks we designed the brand identity and the packaging system together, starting from a market and audience study rather than from visual references.

That study set the design problem. Most competitors in the supplement aisle lean one of two ways: sterile and clinical, or loudly lifestyle-driven. Elevated needed to hold the middle, credible enough to feel pharmaceutical, warm enough to live in a daily routine. We wrote the strategy down as three pillars before any visual work began: clinical and trustworthy, taking precision cues from pharmaceutical design and softening them; balanced and energizing, built on controlled color gradients and minimal structure; scalable and modern, so the same system works across packaging, print, and digital.

See more nutrition and wellness branding case studies.

Elevated palette blocks named vital green, deep integrity, premium sand, performance lime and lab gray

Nine Elevated guideline panels covering color system, logomark, tone, business card and story templates

Four Elevated business card faces in green, sand and cream with the e monogram

Five white Elevated icons on green showing a bolt, sprout, leaves, figure and shield

Visual Identity

The custom logotype we drew answers the first pillar directly. It is geometric and precise, but the forms are rounded and the setting is lowercase, which keeps the authority without the coldness. The “e” monogram gives the brand a compact mark for small surfaces, caps, seals, favicons, where a full logotype cannot live.

Elevated headline panel with a product bottle beside the same pack on a glass ledge

Pale green Elevated vial lying on soft folded green forms in close up

Elevated tote illustration beside a green poster showing the product still life

Packaging Design

Packaging carries the second pillar. Labels are minimal, caps carry a subtle metallic finish, and the layered transparency of each vial and container lets the product itself become part of the design. In supplement packaging this restraint is a working decision, not a style preference: the label has to earn trust at arm’s length, and clutter is the fastest way to lose it.

There is a regulatory reason the labels stay this quiet. A US supplement pack carries a fixed block of required statements and a facts panel with its own rules for size and ruling, and none of it can be moved or shrunk to make room. The design budget is whatever is left, so it gets spent on proportion and finish rather than on ornament.

Elevated website hero in a browser frame with model photographs and feature cards

Elevated spray bottle on a cream panel and again on a plinth with green discs

Woman in sage activewear beside a white Elevated tee with a green circle print

Elevated page scrolled out on lime with the hero and a four card product grid

Brown capped Elevated vial on sand beside the same vial in a terracotta set

Three Elevated vials floating among pale green discs on a grey ground

Digital Presence

That same logic runs through the brand’s digital side. The website and e-commerce flow are built around trust signals and product education, so the buyer meets the same calm, clinical-but-warm voice on screen that the pack establishes on the shelf.

Elevated product page scrolled out on lime with a vial and explainer sections

Woman stretching on sand beside a lime phone card showing an Elevated vial

Elevated letterhead, business cards and a dropper bottle card laid on sand

Curved green Elevated sign on a pale wall beside a phone story portrait

Clear box with the Elevated monogram and two vials on ribbed green glass

What our clients say

“High quality work”

Our experience with MarkaWorks has been excellent. From the start, their team guided us through every step with the right mix of creativity and professionalism. What stood out most was their genuine care for our success and the attention to detail they brought to every stage. They didn’t just deliver high-quality work; they elevated our brand and helped us stand out in our industry.

2.5x

social media engagement

60%

higher brand recall

82%

increase in brand awareness