Flavia Botanicals

pure, effective botanical elixirs

Flavia Botanicals offers a line of natural, high-quality botanical products designed to bring a touch of modern wellness into everyday life. MARKAWORKS crafted a sophisticated and comprehensible brand identity, mirroring the brand’s commitment to purity and efficacy.

Crafting a Comprehensible & Modern Brand Identity

Our approach for Flavia focused on creating a brand identity that is minimal, professional, comprehensible, natural, and modern, ensuring each element reflects the core values of the brand.

Logo and brand identity here starts from a pairing rather than from a mark. The serif logotype MarkaWorks set in capitals gives the name its steadiness, and the symmetrical flower emblem we drew sits against it to carry the botanical side without the letterforms having to. Colour then does the sorting: peach, orange, and greenish tones are each assigned to a specific product, and a warm beige background holds them together because its neutrality combines with every one of them.

Brand Identity: Logotype & Emblem

We started creating the brand identity with a serif font for the logotype and a flower icon for the emblem. For a timeless and modern look, we selected a serif font, and for an affirmative feel, we designed the logotype with capital letters. In association with flowers and nature, we created a symmetrical flower emblem.

Amber Flavia bottle with a pump and a Splash label on teal

Flavia flower mark construction on a grid in dotted lines

Amber Flavia bottle with a pump and a Feel label on peach

Color Palette & Application

The colour palette consists of soft pastel colours such as peach, orange, and greenish hues. Each colour is assigned to a specific product. The main colour for the background is warm beige, as its neutrality can be combined with any colour from the palette.

Two amber Flavia bottles, Feel and Splash, in palm shadow on beige

Grid of Flavia labels, Splash, Feel and Touch, in teal, peach and pink

Flavia poster triptych with a Splash bottle and headline panels in peach, teal and pink

Two Flavia mobile story mockups, a headline in peach and the Touch bottle in pink

Amber Flavia bottle with a pump and a Touch label on pink

Packaging Design: Minimal & Prestigious

For the packaging, we have created a minimal and prestigious design. The upper part of the packaging is beige coloured, and the bottom part was made in a specific colour that was chosen for a specific product. The Beige part includes the logo and emblem, product specification, and bold typed flavour name.