Herboil

pure hemp for natural well-being

Herboil is a premium organic hemp oil blend meticulously formulated by MARKAWORKS to elevate quality of life. It offers a natural, prestigious, and eye-catching solution for relief from pain, stress, and anxiety.

A Comprehensive Approach to Herboil Branding

Our branding strategy for Herboil focused on conveying its natural, prestigious, and eye-catchy qualities through a minimalist and classic design aesthetic. We developed a logo, emblem, colour palette, and packaging that all work together to create a cohesive and professional brand identity.

Simplicity was the brief for the logo and brand identity, and a sans serif was chosen precisely because it does not perform. MarkaWorks let the mark state the name and stop, and the emblem beside it carries whatever character the letterforms deliberately give up. The minimalist and classic aesthetic we set then holds across the palette and the packaging, so nothing in the system asks for attention ahead of the product itself.

The Client: Herboil – Enhancing Quality of Life

Herboil is an organic hemp oil blend that helps people increase the quality of their lives by relieving pain, stress, and anxiety.

Herboil leaf mark construction with angle guides on beige

Herboil round badge with a leaf mark in green on beige

Three Herboil posters with a beach photo, a balcony photo and a window portrait

Herboil dropper bottles with green caps and leaf labels laid diagonally on green

The Keywords: Comprehensive / Natural / Prestigious / Eye-catchy

These keywords guided our design process, ensuring that the final brand identity accurately reflected the product’s benefits and market positioning.

Herboil box dieline with label panels and a round badge on beige

Herboil box and dropper bottle layout with leaf illustrations on pale green

Woman hugging a pillow by a window beside a green headline

Three Herboil dropper bottles with green caps and leaf labels on beige

Person seated on a balcony with feet up on the rail beside a coconut drink, with a headline

The Solution: Logo and Emblem Design

We designed a logo out of a sans serif font, which gives a feeling of simplicity and a timeless look. To add more understanding to the brand, we created an emblem, which is a vectored illustration of hemp. For an additional appliance variant, we designed an icon as well.

Three Herboil social tiles in green and cream with dropper bottles

The Solution: Colour Palette and Pattern

The colour palette consists of green shades and neutral, creamy colours. This way, colour spectre creates a minimal and classic look and feel, at the same time giving professional energy. In addition, we designed a pattern that includes natural patterns, which include hemp illustrations.

The Solution: Packaging Design

As for the packaging, we created a bottle and box design. The box design is made up of a creamy background and green font colour. We thought of a simple and minimal layout, including only important information at the front and back of the box. On the sides of the box, we included a general description of the product. The bottle design includes the natural hemp leaf pattern with minimal label layout. The difference between the box and the bottle is that the logo and emblem are placed at the bottom of the bottle.