Natura
pure wellness for him and her
Natura, a MARKAWORKS project, is a natural supplemental brand offering distinct product lines for men and women. It aims to build immediate consumer trust and recognition through a unique visual language emphasizing naturalness and quality.
A Holistic Approach to Natural Supplemental Brand Development
Our comprehensive branding strategy for Natura spanned from conceptual logo design to impactful packaging, all meticulously crafted to resonate with their discerning audience. We focused on translating Natura’s core values of naturalness and quality into tangible visual elements, ensuring a cohesive and compelling brand narrative.
Defining the Essence: Brand Vision & Strategy
Natura is a natural supplemental brand that offers separate products for both men and women. Our strategy focused on developing a visual language that not only stands out but also builds immediate trust and recognition with consumers, setting the stage for a memorable brand.
Crafting an Iconic Visual Identity
As it is a natural supplement company, we have designed a simple and timeless logotype with a leaf above the last “a” to highlight the naturalness of the products. We selected all the vibrant colours with their soft pastel tone spectres. Soft colours were chosen as a background set for each supplement type.
Distinctive Packaging & Immersive 3D Experience
As for the packaging pattern, it was created in different styles, combining vibrant and pastel shades at the same time. The packaging design we created draws attention and gets associations with nature and natural products that were used for making these supplements. The name of the product was also made with a bold font and matched in colour with the pattern design. We have also created a 3D design for each product, with different scenes and compositions.
Let’s make the work they’ll copy.
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