Serenique

Elegance in Health & Supplement Branding

For Serenique, we developed a complete branding and packaging design system that redefines elegance in the health and supplement industry. As MarkaWorks, our goal was to create a brand identity that balances science and nature while delivering trust, beauty, and timeless value.

Serenique flower monogram over a leaf macro paired with soft skin photography

Serenique palette of ten tiles pairing brown, green and stone with texture photos

Maroon Serenique jar centred over a shoreline photograph in a wide strip

Two circular Serenique seals flanking a maroon jar on a cream ground

Two Serenique label cards on olive beside an aerial photo of forested ridges

Three olive Serenique jars standing on rolling green hills under soft light

Freckled portrait beside a Serenique label card over a night mountain photograph

Black Serenique jars repeated in a diagonal grid on dark grey

Portrait framed on bark beside a maroon Serenique jar on textured stone

Olive Serenique jar centred over a close up of leaf veins

Olive Serenique jar shown alone on a plain cream ground

Six Serenique jars arranged on dark grey in different label colorways

Serenique sits in the health and supplement industry, and this case documents the complete branding and packaging design system we developed for it as MarkaWorks. The visual language we crafted is rooted in nature and supported by science, and every supplement in the range carries its own name and visual treatment inside one consistent family look. We started from a market analysis of consumer needs the page names directly: balance, trust, and timeless beauty.

Discovery & Research

We began with an in-depth analysis of the wellness and supplement market, identifying core consumer needs: balance, trust, and timeless beauty. This stage allowed us to define Serenique’s unique positioning and tone of voice.

Brand Identity Development

We crafted a visual language rooted in nature and supported by science. From the logomark to the color palette, each element was chosen to convey serenity, strength, and confidence. The typography and iconography reinforce a premium yet approachable character.

Packaging & Product Architecture

Every supplement was given a distinct name and visual treatment while maintaining a consistent family look. Clean structures, minimal layouts, and carefully selected natural textures highlight both functionality and sophistication.

Storytelling & Communication

We shaped Serenique’s narrative to resonate with women at every stage of life. Through precise wording and emotional storytelling, the brand communicates its mission: to restore balance, empower beauty, and inspire confidence.

Implementation & Presentation

Finally, we integrated the system into cohesive presentations, mockups, and visual worlds. Each touchpoint (from product jars to digital assets) reflects the same harmony and authenticity.

Serenique is not just a supplement brand; it is a carefully built ecosystem where science, nature, and design converge to create lasting value.

See more nutrition and wellness branding case studies.