Thompson Liquid Dietary Supplement

organic california hemp wellness

Thompson Liquid Dietary Supplement, expertly branded by MARKAWORKS, is a comprehensive, full-spectrum hemp oil crafted from organic California hemp. This Canadian-made supplement embodies strength and professionalism, offering a timeless approach to wellness with distinct flavour profiles that are both understandable and appealing to consumers.

Three Thompson dropper bottles with yellow, orange and teal labels on blue display steps

A Comprehensive Approach to Dietary Supplement Branding

Our branding strategy for Thompson focused on creating a visual identity that communicates strength, professionalism, and comprehensiveness, ensuring the product is understandable and appealing to consumers.

Two devices carry this packaging design, and they are deliberately of different kinds. The classic typeface MarkaWorks chose gives the name its formality, and the illustrated emblem we drew sits beside it to keep the brand from reading as purely institutional. The pairing is what delivers the four qualities the brand asked for at once: type carries strength and professionalism, illustration carries approachability, and neither has to compromise to accommodate the other.

Defining the Brand Essence: Strong, Professional, Comprehensive, Timeless

Thompson is a liquid dietary supplement brand based in Canada. It’s a full-spectrum hemp oil made from organically grown California hemp. The core values we aimed to embody were Strong / Professional / Comprehensive / Timeless.

Glass dropper resting on a gray disc with a drop of liquid, framed in navy

Thompson dropper bottle with a teal label beside a large green leaf and a crystal geode on plaster

Thompson Pantone palette, navy, teal, cool gray, orange, lime and lilac

Three Thompson dropper bottles with orange, teal and lime labels on blue steps

Crafting a Classic Logo and Illustrated Emblem

As a solution for the Thompson’s branding, we came up with a classic font for the logo and a hemp illustrated emblem. This way, the supplementary type becomes more understandable for viewers.

Thompson social tile grid with an orange bottle in an arch, flavor names, a round badge and search bars

Thompson website hero design on a tablet with a headline and a teal bottle under a palm

Thompson poster pair, a portrait in blue light and a lilac bottle on newsprint

Thompson guideline slides for photography, four label colours, a bottle in an arch and the colour system

Two Thompson dropper bottles, lilac and orange labels, on blue podiums in a corner set

Strategic Colour Palette and Packaging Layout

There are four main colours for the flavour types, and two other colours were selected for the packaging background and typography. For example, the orange colour goes for the orange flavour, green for the apple, mint flavour for the peppermint, and violet for the blueberry flavour. Meanwhile, the whole label’s layout was meant to look professional. For this reason, we placed the logo and the emblem at the top of the label. All the important information for the packaging was placed at the front, separated by the specific lines and their specific colours. The rest of the background is a matte transparent bottle.