Wildbars Protein Bar
bold, natural, active fuel
Wildbars protein bars are a bold and natural fuel for your active life. MARKAWORKS crafted a vibrant brand identity, featuring a unique vertical logo and nature-inspired patterns, to communicate strength and wholesome ingredients.
A Bold and Natural Brand Identity for Wildbars
Our approach for Wildbars focused on creating a distinctive visual identity that communicates strength, modernity, and the natural essence of their high-protein bars. We developed a logo, color palette, and packaging that are both eye-catching and informative.
The Logo: Boldness with Vertical Elegance
We decided to create a fancy bold logo, whose boldness isn’t obvious due to its vertically stretched fonts. We have also created an emblem with a vectored tree illustration that states the naturalness of the protein.
Vibrant Color Palette and Pattern Variations
The colour palette is rich with vibrant colours and their lighter and softer tones, including some soft creamy colours. The rich spectre of colours was made to create different variations of the patterns out of one colour and its shades. Each pattern was set for each flavour.
Minimalist and Affirmative Packaging Design
The packaging of the protein bars we designed has a simple layout, including a logo, an emblem, and a minimal table of main information. We designed it this way to create a minimal, affirmative, and comprehensive look and feel.
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