Better Brand Design by MarkaWorks Branding Agency - Athletic Supplement Brand Identity

Better

peak performance fuel, scientifically

Better, by MARKAWORKS, is a premium sports nutrition brand designed to empower athletes with scientifically-backed supplements for peak performance and superior health. Its identity champions clarity and efficacy, resonating with those who demand the best from their fuel.

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Better is a sports nutrition brand covering a full range of proteins and amino acids. The positioning claim is scientific backing, and that claim had to be visible before a label is read, because in this category everyone says it and almost no pack shows it.

At MarkaWorks we built the brand identity on a clean, scientific aesthetic. Sharp modern typography sets the register, and a palette of greens and blues separates Better from a shelf that defaults to black, red, and metallic. Those two colors are unusual in sports nutrition precisely because they read as clinical rather than aggressive, which is the argument the brand is making.

Each product carries distinct artwork within one system, so a protein powder and an amino blend are recognizable as the same brand and still tell each other apart. Geometric patterns and bold color blocks carry that separation. The pattern work is doing a second job: it gives the range a structural, measured look that supports the scientific positioning without any claim being printed.

The system extends from packaging to digital marketing surfaces. On the website, we structured the layout to walk a visitor through product benefits in order rather than presenting the range as a catalog, which matters for a category where the buyer is comparing formulations and needs the same information in the same place on every product.


Better is a premium athletic supplement brand, meticulously crafted by MarkaWorks, a leading branding agency with a knack for translating product benefits into compelling visual narratives. Specializing in a complete range of proteins and amino acids, Better is designed to cater to athletes seeking optimal performance and superior health benefits.
MarkaWorks employed a strategic approach in developing Better’s branding, focusing on a clean, scientific aesthetic that communicates the brand’s commitment to quality and effectiveness. The visual design utilizes a sharp, modern typography and a cohesive color palette of greens and blues, which not only differentiate Better from its competitors but also emphasize its positioning as a high-end supplement brand.
The branding extends across various media, from product packaging to digital marketing platforms. Each product, whether it’s a protein powder or an amino acid blend, features distinct yet unified packaging that makes it instantly recognizable. The use of geometric patterns and bold color blocks in the design helps to highlight the scientific foundation of the products, ensuring that the brand’s message of health and performance enhancement is clearly conveyed.
In addition to visual branding, MarkaWorks focused on creating an intuitive user experience on the Better website. The site’s layout is structured to guide potential customers through the product benefits and scientific backing with ease, enhancing user engagement and fostering trust.
MarkaWorks’s comprehensive branding strategy for Better encompasses not just the visual and digital presence, but also strategic marketing collateral that aligns with the brand’s core values of health, science, and peak athletic performance. This holistic approach ensures that Better stands out in the crowded sports supplements market as a brand synonymous with trust and premium quality.


Better LinkedIn Animation
bett3r color palette, Pantone panels in green, lime, orange, blue and aqua with athlete photos bett3r visual identity guideline slides in a grid on cream
Better Animation
Better Image
bett3r typographic poster on cream beside the 3 mark construction on dark green bett3r stationery set on lime, a dark green envelope, a business card and an athlete photo bett3r dark green tin on a green glass block against concrete Packaging Design - Branding Agency Work Brand Identity System - Branding Agency Brand Design - Branding Agency Creative bett3r lime poster with a tennis racket photo beside six lime icons on dark green Three bett3r mobile screens on dark green with a marathon layout and a tin Three bett3r tins in orange, navy and purple on a blue glass block bett3r brand pair, a tennis portrait in a visor and lime and green business cards bett3r tin in front of two lime glass panels with the wordmark on concrete bett3r typographic banner in lime on dark green with small athlete photos and a tin Purple bett3r tin on a blue glass wedge beside an athlete stretching in a 3 shape Two bett3r tote bag designs in cream and blue with the b mark on sky blue bett3r shop page design on a laptop frame with four tins on blue Packaging Design - Branding Agency Work Brand Identity System - Branding Agency Brand Design - Branding Agency Creative bett3r poster with an athlete holding a ball beside a blue 3D sign over turnstiles bett3r product page design on a laptop frame with a tin and an ingredients panel bett3r social tile grid with tins, athletes, the 3 mark and a marathon card Three bett3r tins in navy, dark green and orange on colored glass blocks Two bett3r posters in orange with an athlete and an orange tin Orange bett3r tin on an amber glass block against concrete bett3r poster with an athlete in red beside a shelf of tins under a 3 sign bett3r goals page design on a laptop frame with an athlete photo on orange Packaging Design - Branding Agency Work Brand Identity System - Branding Agency Brand Design - Branding Agency Creative bett3r website section design with a headline and four figure tiles on dark green bett3r brand grid with an athlete portrait, a tin, icons, the wordmark and a tote bett3r 3D sign on a concrete storefront with a palm tree at dusk

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