Chef handing a green Capeesh takeaway bag across a kitchen counter

Capeesh Cucina Italiana

elegantly contemporary italian dining

Capeesh Cucina Italiana by MARKAWORKS is an upscale Italian dining experience, offering a unique blend of classic elegance and contemporary flair. This comprehensive branding project crafts a sophisticated visual identity that promises a prestigious yet welcoming atmosphere, making it a standout in the competitive culinary landscape.

A Unique Approach to Restaurant Branding

Our comprehensive branding strategy for Capeesh Italian focused on creating a visual identity that embodies their prestigious, upscale, unique, welcoming, and classic values. We aimed to develop a logo and supporting materials that would make them stand out in a competitive market while maintaining a professional and timeless appeal.

The brief in this restaurant identity design was competitive rather than aesthetic: a logo that would not look like the other Italian restaurant logos while still reading as classic. MarkaWorks drew a custom font instead of selecting one, then split the logo into two parts as though it had been cut. That cut is what makes the mark memorable at a glance, and the fact that we drew the letterforms ourselves is what keeps it from resembling anything else on the street.

See more food and drink branding case studies.

The Challenge: Standing Out with Classic Elegance

We were asked to create a logo that stands out from the rest of the restaurant logos while remaining professional and classic. As we liked challenges, we took this challenge and here is the outcome.

Capeesh photo collage with pasta, seafood, a pizza box and shared plates on dark green

Capeesh menu, reserved card and coaster over an outlined pasta pattern on dark green

Green Capeesh pizza box open on a marble table with cutlery

Designing a Unique Visual Identity

We decided to create our own unique font and divided the logo into two parts as it was cut. To create an eye-catching logo, we thought of making it bold, but instead we used thin and elegant lines. We have also created different types of logos for a wider variety of applications and usage.

Capeesh palette blocks in dark green, burgundy, red, gold and cream

Three Capeesh social post mockups with a cocktail, a charcuterie board and a pattern tile

Overhead spread of Capeesh dishes on slate boards and plates on marble

Two Capeesh posters, a burgundy typographic one and a green pasta pattern one

Person holding a Capeesh takeaway box and a green bag by a dock

Luxurious Colour Palette and Associative Patterns

The colours were chosen to be dark and professional, with rich gold and white colours for multiple colour combinations and luxurious look. We used food-connected words for the pattern for a bold and associative look and feel.