Fluxus Coffee

We first created the identity for Fluxus Coffee in 2020. As the brand grew, its visual system needed to evolve with it. Rather than starting over, we returned to the original identity and refined the elements that shape how Fluxus is experienced today.

The updated system introduces a clearer label structure across coffee origins, a sharper typographic hierarchy, a renewed approach to pattern, and a more balanced color palette. Each coffee now has its own distinct character while remaining part of a consistent and recognizable range.

Applied across packaging, cups, signage, and digital communication, the refreshed identity gives Fluxus a more flexible and contemporary visual language.

An evolution of what was already there—more focused, more consistent, and unmistakably Fluxus.