Karia
traditional italian food, reimagined
Gaia is a New York City concept for a traditional Italian kitchen, masterfully blending time-honored flavors with a striking, modern visual identity. MARKAWORKS crafted a brand that is both eye-catchy and sophisticated, designed to stand out in a bustling urban culinary landscape.
A Fusion of Tradition and Modernity
Our approach for Gaia focused on blending traditional Italian culinary elements with a modern, vibrant aesthetic. We aimed to create a brand that is both eye-catchy and professional, setting it apart in the competitive New York City market.
The Client & Vision
Gaia is a concept study planned as a traditional Italian kitchen in New York City.
Keywords & Aesthetics
Modern / Vibrant / Eye-catchy / Professional / Unique
The Solution: Logotype & Emblem Design
We decided to create a unique Gothic font for the logotype. It is a unique type of font due to its intriguing shapes and thickness difference. There is an emblem design we have designed as well, which includes the “G” from the logotype and is surrounded by the “Traditional Italian Kitchen” phrase.
Color Palette & Pattern Design
Shades of green were chosen as the colour palette because of their health and natural associations. As soon as we had selected the colours and the best matching shades, we went on with the pattern design. The pattern has a striped design with an overlaying effect, which visually gives a 3D feel.
Branding Collateral
As for all the restaurant businesses, we have created napkin, menu, and cup holder designs.
Let’s make the work they’ll copy.
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