La Palma Coffee
nature’s timeless coffee ritual
La Palma Coffee is a brand born from a deep appreciation for nature, offering a timeless coffee experience. MARKAWORKS developed a holistic branding strategy, translating the inspiration of surrounding palmas into an iconic visual identity and distinctive, nature-inspired packaging.
A Holistic Approach to Coffee Brand Development
Our comprehensive branding strategy for La Palma spanned from conceptual logo design to impactful packaging, all meticulously crafted to resonate with their discerning audience. We focused on translating La Palma’s core values of timelessness and natural inspiration into tangible visual elements, ensuring a cohesive and compelling brand narrative.
Defining the Essence: Brand Vision & Strategy
La Palma was founded by coffee lovers who were inspired by the palmas which surround them. They wanted a timeless brand and the perfect packaging design to attract viewers’ attention immediately.
Crafting an Iconic Visual Identity
Creating this palm leaf symbol was very exciting, as it should have been minimal and at the same time eye-catching. So we came up with this vectorial palm illustration. As for the logotype, we used bold and simple fonts for a more professional feel.
Distinctive Packaging Design
We have also created 4 variations of the logo emblems for different surfaces and usage purposes. As for the color palette, we selected the earthy shades of brown and different shades of green. The colors that we selected are closely associated with nature and organic products. The packaging design has a white background because of its compatibility with all the colors we selected for the color palette. The label designs vary from the coffee taste. At the same time, the layout we have created is minimal, comprehensible, and clean. It was made to fit all the important information without overcrowding it.
Let’s make the work they’ll copy.
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