Las Habitas Coffee Co.

timeless coffee, modern spirit

Las Habitas Coffee Co. by MARKAWORKS is a growing coffee house chain dedicated to serving exceptionally delicious coffee. Blending timeless vintage charm with modern sophistication, they offer a memorable and eye-catchy brand experience for coffee lovers across Turkey.

A Blend of Vintage Charm and Modern Sophistication

Our approach for Las Habitas Coffee Co. focused on capturing the essence of vintage coffee houses while incorporating modern design elements. This resulted in a brand identity that is both memorable and professional, appealing to a wide audience.

The Client: Las Habitas Coffee Co.

Las Habitas is a coffee house that has adopted the principle of offering us the most delicious coffee. It first opened in Izmir, and now is spreading all over Turkey.

Keywords: Innovative / Natural / Memorisable / Eye-catchy / Vintage / Professional

These keywords guided our design process, ensuring the brand identity was innovative, natural, memorable, eye-catchy, vintage, and professional.

The Solution: Logo Design

Due to the founders’ love for vintage coffee houses, we have created a logo with a vintage look with modern traces. The font of the primary logo is bold and timeless, whereas its alternate logo has a fancy and soft cursive font. For multiple usage purposes, we came up with two submark logos.

The Solution: Color Palette

For the color palette, we selected soft pastel colors with dark blue as a highlight of the brand identity. At the same time, dark blue calls for professionalism and trustworthiness as an association with the brand.

The Solution: Packaging Design

As most of the coffee houses sell their own coffee packages, we have also created packaging designs for the Las Habitas. For each coffee type, we specifically illustrated the most famous highlights of the country where these coffee beans come from. We designed the bottles of fresh juice they make.