Las Habitas logo in navy on cream with leaf shapes in sage, coral and teal

Las Habitas Coffee Co.

timeless coffee, modern spirit

Las Habitas Coffee Co. by MARKAWORKS is a growing coffee house chain dedicated to serving exceptionally delicious coffee. Blending timeless vintage charm with modern sophistication, they offer a memorable and eye-catchy brand experience for coffee lovers across Turkey.

Woman holding a Las Habitas berry smoothie in front of the blue Las Habitas sign

A Blend of Vintage Charm and Modern Sophistication

Our approach for Las Habitas Coffee Co. focused on capturing the essence of vintage coffee houses while incorporating modern design elements. This resulted in a brand identity that is both memorable and professional, appealing to a wide audience.

Two logo registers do the work in this coffee branding. The primary logotype is bold and timeless, the alternate is soft and cursive, and two submarks cover the surfaces neither of them fits. MarkaWorks gave the brand that range because a growing coffee house needs it: the same brand has to sit on a shop front, a cup, a bag, and a juice bottle without being redrawn for each. The soft pastel palette keeps the vintage register, and we hold dark blue back as the highlight that carries the professional side of the brand.

See more coffee and tea branding case studies.

The Client: Las Habitas Coffee Co.

Las Habitas is a coffee house that has adopted the principle of offering us the most delicious coffee. It first opened in Izmir, and now is spreading all over Turkey.

Las Habitas Bostanli brand guideline slides in a grid on beige Berry smoothie in a Las Habitas cup with a Hello stamp on an iron railing among leaves Las Habitas Coffee Co round coaster with leaf illustrations in palm shadow on peach Hand holding an iced latte in a glass in front of a Las Habitas bakery sign Las Habitas Bostanli logo, navy lettering with a leaf mark and Estd 2020 on speckled cream

Keywords: Innovative / Natural / Memorisable / Eye-catchy / Vintage / Professional

These keywords guided our design process, ensuring the brand identity was innovative, natural, memorable, eye-catchy, vintage, and professional.

Habitas Coffee Co round script logo in navy on speckled cream Las Habitas script H monogram in navy on speckled cream Las Habitas Coffee Co Bostanli stacked logo in navy on speckled cream Las Habitas stacked wordmark in navy inline letters on speckled cream Las Habitas Coffee Co round badge with a script H monogram on speckled cream

The Solution: Logo Design

Due to the founders’ love for vintage coffee houses, we have created a logo with a vintage look with modern traces. The font of the primary logo is bold and timeless, whereas its alternate logo has a fancy and soft cursive font. For multiple usage purposes, we came up with two submark logos.

Las Habitas photo collage, coffee cups, a pouring juice and a staff apron on coral blocks Las Habitas menu spread in cream with a navy brew guide panel and leaf illustrations Peach chevron stripe pattern from the Las Habitas identity Las Habitas brand guideline pages with type, palette and cafe photos Las Habitas striped coasters and a menu card with the H monogram on navy

The Solution: Color Palette

For the color palette, we selected soft pastel colors with dark blue as a highlight of the brand identity. At the same time, dark blue calls for professionalism and trustworthiness as an association with the brand.

Las Habitas window lettering, drink hot and cold and homemade bakery, with an all day brunch line Barista pouring coffee into a pour over at the Las Habitas counter beside a navy coffee box Las Habitas Asya Pasifik illustration, a torii gate, a mountain and blossoms in pink and navy Las Habitas Latin Amerika coffee box in navy with a llama illustration on a dark stage Las Habitas illustration with a llama, palm leaves and a sun over green hills

The Solution: Packaging Design

As most of the coffee houses sell their own coffee packages, we have also created packaging designs for the Las Habitas. For each coffee type, we specifically illustrated the most famous highlights of the country where these coffee beans come from. We designed the bottles of fresh juice they make.

Las Habitas window lettering for coffee, bakery and all day brunch on coral Photos of the Las Habitas cafe front, a latte and the counter on sage Hand pouring Las Habitas cold brew from a bottle into a glass on navy Las Habitas coasters with stripes, leaves and badges scattered on navy fabric Las Habitas photo trio, a kraft bag on a red scooter, a striped cup and a laptop on a cafe table

The Solution: Menu and Other Details

We have also designed a menu and other small details that are needed for the coffee store.

Las Habitas stacked wordmark in navy with faded letters on cream Las Habitas Afrika illustration, a cheetah silhouette at sunset with palm leaves Three Las Habitas coffee boxes, Latin Amerika, Asya Pasifik and Afrika, on marble blocks Las Habitas coffee box dieline in navy with an illustrated front panel Hand holding a Las Habitas paper cup with a coral badge and leaf print on navy
Las Habitas wordmark engraved on a wooden chair back in a cafe Las Habitas wordmark in faded cream with a coral script H monogram over it Las Habitas photo trio, a cold pressed bottle in a kraft bag, a rider with a kraft bag and a tagged pastry Las Habitas color palette, Pantone panels in navy, sand, coral, sage, peach and white Two friends with Las Habitas iced drinks at a marble table with a coaster and a succulent Las Habitas paper bag with sage shapes and navy leaves Hands placing a red Las Habitas cold pressed bottle into a kraft bag Two hands holding green and orange Las Habitas cold pressed bottles among leaves Hand holding a Las Habitas Coffee Co iced drink while taking a phone photo Striped Las Habitas Coffee Co paper bag with a rope handle on speckled cream Las Habitas coasters, a striped one and a leaf patterned one, on navy Las Habitas cold pressed juice bottles in orange, green and red with a carrot and ginger Animated Habitas Coffee Co script badge on coral with the Bostanli logo Green, red and orange Las Habitas cold pressed bottles with carrots, ginger and lime Woman in a red top holding up a green Las Habitas cold pressed bottle

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