Las Habitas Coffee Co. Brand Design by MarkaWorks Branding Agency - brand Identity

Las Habitas Coffee Co.

timeless coffee, modern spirit

Las Habitas Coffee Co. by MARKAWORKS is a growing coffee house chain dedicated to serving exceptionally delicious coffee. Blending timeless vintage charm with modern sophistication, they offer a memorable and eye-catchy brand experience for coffee lovers across Turkey.

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A Blend of Vintage Charm and Modern Sophistication

Our approach for Las Habitas Coffee Co. focused on capturing the essence of vintage coffee houses while incorporating modern design elements. This resulted in a brand identity that is both memorable and professional, appealing to a wide audience.

Two logo registers do the work in this coffee branding. The primary logotype is bold and timeless, the alternate is soft and cursive, and two submarks cover the surfaces neither of them fits. MarkaWorks gave the brand that range because a growing coffee house needs it: the same brand has to sit on a shop front, a cup, a bag, and a juice bottle without being redrawn for each. The soft pastel palette keeps the vintage register, and we hold dark blue back as the highlight that carries the professional side of the brand.

The Client: Las Habitas Coffee Co.

Las Habitas is a coffee house that has adopted the principle of offering us the most delicious coffee. It first opened in Izmir, and now is spreading all over Turkey.

Las Habitas Bostanli brand guideline slides in a grid on beige Berry smoothie in a Las Habitas cup with a Hello stamp on an iron railing among leaves Las Habitas Coffee Co round coaster with leaf illustrations in palm shadow on peach Hand holding an iced latte in a glass in front of a Las Habitas bakery sign Las Habitas Bostanli logo, navy lettering with a leaf mark and Estd 2020 on speckled cream

Keywords: Innovative / Natural / Memorisable / Eye-catchy / Vintage / Professional

These keywords guided our design process, ensuring the brand identity was innovative, natural, memorable, eye-catchy, vintage, and professional.

Packaging Design - Branding Agency Work Brand Identity System - Branding Agency Brand Design - Branding Agency Creative Las Habitas stacked wordmark in navy inline letters on speckled cream Las Habitas Coffee Co round badge with a script H monogram on speckled cream

The Solution: Logo Design

Due to the founders’ love for vintage coffee houses, we have created a logo with a vintage look with modern traces. The font of the primary logo is bold and timeless, whereas its alternate logo has a fancy and soft cursive font. For multiple usage purposes, we came up with two submark logos.

Las Habitas photo collage, coffee cups, a pouring juice and a staff apron on coral blocks Las Habitas menu spread in cream with a navy brew guide panel and leaf illustrations Peach chevron stripe pattern from the Las Habitas identity Packaging Design - Branding Agency Work Brand Identity System - Branding Agency

The Solution: Color Palette

For the color palette, we selected soft pastel colors with dark blue as a highlight of the brand identity. At the same time, dark blue calls for professionalism and trustworthiness as an association with the brand.

Las Habitas window lettering, drink hot and cold and homemade bakery, with an all day brunch line Barista pouring coffee into a pour over at the Las Habitas counter beside a navy coffee box Las Habitas Asya Pasifik illustration, a torii gate, a mountain and blossoms in pink and navy Las Habitas Latin Amerika coffee box in navy with a llama illustration on a dark stage Las Habitas illustration with a llama, palm leaves and a sun over green hills

The Solution: Packaging Design

As most of the coffee houses sell their own coffee packages, we have also created packaging designs for the Las Habitas. For each coffee type, we specifically illustrated the most famous highlights of the country where these coffee beans come from. We designed the bottles of fresh juice they make.

Packaging Design - Branding Agency Work Brand Identity System - Branding Agency Brand Design - Branding Agency Creative Las Habitas coasters with stripes, leaves and badges scattered on navy fabric Las Habitas photo trio, a kraft bag on a red scooter, a striped cup and a laptop on a cafe table

The Solution: Menu and Other Details

We have also designed a menu and other small details that are needed for the coffee store.

Las Habitas stacked wordmark in navy with faded letters on cream Las Habitas Afrika illustration, a cheetah silhouette at sunset with palm leaves Three Las Habitas coffee boxes, Latin Amerika, Asya Pasifik and Afrika, on marble blocks Packaging Design - Branding Agency Work Brand Identity System - Branding Agency
Las Habitas wordmark engraved on a wooden chair back in a cafe Las Habitas wordmark in faded cream with a coral script H monogram over it Las Habitas photo trio, a cold pressed bottle in a kraft bag, a rider with a kraft bag and a tagged pastry Las Habitas color palette, Pantone panels in navy, sand, coral, sage, peach and white Two friends with Las Habitas iced drinks at a marble table with a coaster and a succulent Packaging Design - Branding Agency Work Brand Identity System - Branding Agency Brand Design - Branding Agency Creative Hand holding a Las Habitas Coffee Co iced drink while taking a phone photo Striped Las Habitas Coffee Co paper bag with a rope handle on speckled cream Las Habitas coasters, a striped one and a leaf patterned one, on navy Las Habitas cold pressed juice bottles in orange, green and red with a carrot and ginger Animated Habitas Coffee Co script badge on coral with the Bostanli logo Packaging Design - Branding Agency Work Brand Identity System - Branding Agency

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