Pureskin Ocean pump bottle in aqua between Honey and Spring bottles in mustard and pink

Pureskin Natural Skincare

vibrant natural french beauty

Pureskin is a French natural skincare brand that champions simplicity and vibrancy in every product. Their commitment to environmental responsibility is reflected in their eco-conscious packaging, designed to embody the essence of pure, natural beauty.

The Pureskin Brand Development Journey

Pureskin is a French natural skincare brand built on two ideas that usually cancel each other out: simplicity and vibrancy. The brand also makes an environmental commitment and keeps it in the material, producing its packaging from recycled stock.

See more cosmetics, skincare and home fragrance branding case studies.

The Pureskin Vision: Simplicity and Vibrancy

That last decision set a real constraint on the design. Recycled substrates take ink differently from bleached stock, and colours that look correct on screen shift on a rougher, warmer surface. A palette for this kind of pack has to be chosen with the material in mind rather than corrected afterwards.

Pureskin round badge with a leaf mark on blush

Laughing woman with curly hair beside Pureskin lettering on a terracotta wall

Pureskin label layout, Honey, in mustard with a script name and product lines

Keywords: Vibrant, Minimal, Bold

At MarkaWorks we developed two Pureskin logotype versions. One is bold and classic, the other soft and fluid. Having both lets the brand carry the same name in registers a single drawing cannot cover, from a firm statement on an outer carton to a lighter treatment on a small product face. We added a secondary mark to signal the natural composition and to work on surfaces where the logotype does not fit.

Pureskin Ocean label in white script on turquoise

Pureskin label layout, Spring, in pink with a script name and product lines

Mustard Pureskin box with a round badge sticker on a blush and gray set

Mustard Pureskin pump bottle, Honey, on a matching mustard background

Three mustard Pureskin pump bottles, Honey, in a row on blush

The Solution: Logotype and Secondary Mark

The palette is built on soft pastels, with each tone assigned to a product and its association. Pastels are the harder choice on recycled stock: they carry less pigment, so any shift in the substrate shows immediately, and we selected the tones against printed proofs rather than approving them on screen. A yellow pastel, for example, was tied to its matching product rather than distributed across the range. In skincare this assignment does the work a name cannot: the buyer who liked one product finds it again by colour, on a shelf where every bottle is a similar size and shape.

Aqua Pureskin pump bottle, Ocean, on a matching aqua background

Pureskin typographic panel over a sea horizon in pale blue

Three Pureskin pump bottles, Honey, Ocean and Spring, in mustard, aqua and pink on blush

Pink Pureskin pump bottle, Spring, on a matching pink background

Colour Palette and Product Association

As for the colour palette, we have selected soft pastel colours and assigned them to each product and its association. For example, a yellow pastel colour was selected for the “Honey” oil make-up remover, a blue colour for the “Ocean” make-up remover, and pink was picked for the “Spring”. Each colour has an association with an aroma or psychological meaning.

Two Pureskin mobile screens, a laughing portrait and the Honey bottle, on blush

Minimalist Packaging Design

The packaging designs we have created are simple and minimal. The background colour covers the whole bottle design, and for a more luxurious feel, we added a matte cover. As for the layout, we placed the sans serif logo at the top, and designed the name of the product in a big cursive font. The rest of the information is minimally placed on the table at the bottom of the bottle.

Box and Bag Design

We have also designed the box, which is similar to the product design as well. For the bag design, we picked a script font and a clean white background.