Scoop & Cones Ice Cream

nostalgic ice cream, modern flavors

Scoop & Cones is an ice cream brand that masterfully blends nostalgic charm with modern appeal, offering unique flavor combinations. MARKAWORKS crafted a brand identity that visually communicates its friendly personality and delicious offerings through distinctive packaging and a memorable logotype.

Scoop and Cones Italian Gelato round badge with a crossed spoon and cone mark on coral

A Sweet Blend of Classic and Contemporary

Our approach for Scoop & Cones focused on creating a brand identity that balances nostalgic charm with modern appeal. We designed a logo, colour palettes, and packaging that reflect the brand’s unique flavor combinations and friendly personality.

Nostalgia and clarity usually pull against each other, and this ice cream branding resolves it by splitting the work between two marks. MarkaWorks chose a minimal sans for the primary logotype, set against the brand’s own vibrancy so the name stays calm. The vintage secondary mark we built from spoons and cones meeting carries the character the logotype gives up. One mark identifies, the other one charms, and neither has to do both jobs badly.

See more food and drink branding case studies.

The Logotype: Simplicity Meets Vintage Charm

The logotype’s font choice fell on the sans serif type. Due to its simplicity and the brand’s vibrant branding, we wanted to create a balance by choosing a minimal font. We created a vintage-style secondary mark with spoons and cones colliding as classic and new flavours do in this brand.

Scoop and Cones round badge with a crossed spoon and cone and Italian gelato lettering, in burgundy on cream

Scoop and Cones letterform construction on a grid in coral

Scoop and Cones ice cream tub, Strawberry, on a burgundy block against red

Scoop and Cones ice cream tub, Banana, on a yellow block against orange

Colour Palettes: Harmonious Combinations

The colours we have selected are divided into two sets of colours. The first set is a neutral combination of black and grey shades, and the second set consists of red, peach, and maroon shades. This way, colour combinations are easier and more harmonised. However, for some flavours’ packaging, we have included additional colours connected to their ingredients.

Scoop and Cones blueberry ice cream tub on a blue block against plum

Scoop and Cones label layouts in coral, yellow and blue for strawberry, banana and blueberry

Scoop and Cones apron in cream and orange with the round badge

Close view of Scoop and Cones banana tubs with the round badge and a banana illustration

Scoop and Cones strawberry tub lid and label close up in coral and burgundy

Packaging Design: Visual Comprehension and Flair

For the ice-cream packaging, we created separate patterns, including illustrations of the main ingredients for visual comprehension of the flavour. The caps of the packaging are also connected with the pattern’s special colour, i.e., the colours chosen for the colour pattern.

Scoop and Cones ice cream tub, Strawberry, with a coral lid on cream

Scoop and Cones typographic banner in blue on cream

Scoop and Cones badge over a vanilla ice cream scoop with a headline

Scoop and Cones social post mockup with tubs and strawberries on red

Scoop and Cones coral paper cup with two scoops and a wooden spoon

Label Layout: Informative and Prestigious

The packaging’s label layout we designed is comprehensive and includes important information such as “Low fat” and “Calories per pint” in front. To add a prestigious look and feel, we have included the “Limited Edition” phrase.

Scoop and Cones three wheeler ice cream cart in cream and coral on burgundy

Beyond Packaging: Apron and Mini Truck Design

We have also created an apron similar to the packaging design for the apron. Since the Scoop & Cones have a classic and vintage feel, we have also designed a mini ice-cream truck.