Soirée Restaurant Branding
turkish luxury for evening affairs
Soirée is an upscale Turkish restaurant in Essex, embodying a luxurious evening affair. MARKAWORKS crafted a complete branding experience, from its prestigious logo and opulent colour palette to bespoke packaging, ensuring every touchpoint whispers prestige and delight for its discerning clientele.
A Comprehensive Approach to Restaurant Branding
Our comprehensive branding strategy for Soirée spanned from conceptual logo design to impactful packaging, all meticulously crafted to resonate with their discerning audience. We focused on translating Soirée’s core values of prestige and luxury into tangible visual elements, ensuring a cohesive and compelling brand narrative.
An upscale restaurant is met twice, once at the door and once at the table, and restaurant packaging design is the second meeting. For Soirée MarkaWorks built the bespoke packaging from the same prestigious logo and opulent palette as the room, so a box carried home continues the evening rather than summarising it. Keeping one register across both is what we were after, and it makes the experience read as deliberate rather than as decorated.
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Defining the Essence: Brand Vision & Strategy
Soirée is a Turkish restaurant in Essex and, by its definition in French, an evening affair with friends, loved ones, music and a luxurious atmosphere. The keywords for this project were Prestige / Meaningful / Comprehensive / Upscale.
Crafting an Iconic Visual Identity
Our client wanted us to create a bold, balanced, and eye-catching logotype. That’s why we used a minimal but bold sans serif font. Additionally, we designed an emblem using classic and luxurious ornaments and added the “S” letter at the centre.
Distinctive Colour Palette & Pattern Design
For the colour palette, we used gold, black, and multiple shades of green. Gold was chosen for its expensive look and prestige associations. Green shades have a positive energy and a feeling of life. Because of the black colour’s neutrality and ability to be combined with any colour and shade, we decided to go with it. We have also created a pattern using logo emblems without the “S” letter at the centre.
Personalised Touches: Packaging & Menu Design
Thinking about this project being a restaurant, we decided to personalise the rest of the details, such as napkins, dishes, take away bags, and menu.
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