The Supreme Roastering Co.

upscale coffee, vintage soul

The Supreme Roastering Co. is San Francisco’s newest coffee destination, offering an upscale experience that artfully blends vintage charm with modern minimalism. MARKAWORKS crafted a brand identity that speaks to discerning coffee lovers, inviting them into a world of rich flavors and captivating design.

Grid of The Supreme Roastering Co. single origin labels for Colombia, Kenya, India, Honduras, Indonesia and Ethiopia

Balancing Vintage and Minimal: A Coffee Brand Identity

Our approach for The Supreme Roastering Co. involved a careful blend of vintage and minimalist design principles. We aimed to create a brand that is both eye-catchy and upscale, resonating with its target audience through thoughtful typography, color palettes, and packaging design.

See more coffee and tea branding case studies.

The Client & Keywords

The Supreme Roastering Co. is a coffee shop which is based in San Francisco, CA. They are targeting vintage lovers, but at the same time, they want the brand to be minimal. Keywords: Vintage / Minimal / Vivid / Eye-catchy / Upscale

Hand holding a dark green The Supreme Roastering Co cup with an orange lid on diagonal stripes

The Supreme Roastering Co coffee bag, Indonesia, on a mint and orange harlequin pattern

The Supreme Roastering Co coffee bag, Indonesia, with a stamp label on mint

The Solution: Typography and Secondary Marks

For the vintage look, we decided to go with an old-style script font for the “The Supreme” logotype. However, we picked a minimal and monospaced font type for the “Roasting Co.”. Additionally, we have also designed a multiple choice of secondary marks, which can be used and applied for any surface and purpose.

The Supreme Roastering Co. Kenya single origin coffee bag in dark green with an orange diamond band

The Supreme Roastering Co. India single origin coffee bag with orange stripes on mint

The Supreme Roastering Co. Honduras single origin coffee bag with a teal striped band on mint

The Supreme Roastering Co coffee bag, Ethiopia, with a stamp label on mint

The Supreme Roastering Co coffee bag, Colombia, with a stamp label on mint

Color Palette and Patterns

The inspiration for the color board comes from coffee beans and mainly consists of shades of green, neutral colors and orange. Also, this color combination gives an association with the old-styled logos, which always included a shade of orange. As for the pattern, we created two different patterns. One of them is a chess-like pattern, and the second pattern is a striped design.

The Supreme Roastering Co paper cup with a harlequin pattern and an orange lid, tilted on mint

Four The Supreme Roastering Co bag panel layouts, Honduras, on dark green

The Supreme Roastering Co square lightbox sign on a stone wall

Make Coffee Not War poster for The Supreme Roastering Co. with roasted beans on mint

Two The Supreme Roastering Co. cold brew cans for Kenya and Colombia in green and orange

Coffee Package Design

We created six coffee packages that have similar designs but different layouts. To show the difference and uniqueness of each product, we used two main patterns differently by enlarging, downsizing, and rotating them in multiple variations. The upper part is fully dark green with a logo on it, and the bottom part is patterned with a label on top of it with the flavour, name, and the rest of the information about coffee.

The Supreme Roastering Co. coffee bags for India, Colombia and Ethiopia scattered on dark green

The Supreme Roastering Co poster with a coffee cherry harvest photo on dark green

The Supreme Roastering Co cold brew cans in dark green and orange, Kenya, floating on mint

Four The Supreme Roastering Co posters with coffee slogans in green, orange and mint

Three The Supreme Roastering Co coffee bags, Ethiopia, Colombia and Honduras, on mint

Cold Brew Cans and Coffee Cups

In addition to coffee packages, we have designed cold brew coffee cans and coffee cups. Cold brew cans are simpler and only come in two colors. The pattern is placed on the label as a small square with the secondary element.