Vero Gelato Branding
soft, luxurious frozen delight
Vero Gelato is an artisanal ice cream brand that offers a delicious and natural taste experience. MARKAWORKS crafted a timeless and attractive brand identity, emphasizing soft, cute, and elegant aesthetics to capture the essence of premium, handcrafted gelato.
A Deliciously Crafted Brand Experience
Our approach for Vero Gelato focused on creating a brand identity that is both timeless and attractive, reflecting the natural ingredients and delicious taste of their artisanal ice cream.
Defining the Brand Essence: Soft, Timeless, Cute
The keywords Soft / Timeless / Cute / Attractive / Natural / Elegant guided our design process for Vero Gelato. We aimed to capture the essence of a premium, natural product with a charming and inviting appeal.
The Solution: Minimal & Bold Logo Design
For a timeless and prestigious feel, we decided to create a minimal and bold logo with a representative logo symbol of melting ice cream.
Color Palette: Sweet & Luxurious
To create a sweet candy-like association, me and my team decided to select a soft pastel color palette. For the highlight of the logo, we picked gold, because this way the logo looks more luxurious and prestigious, even on a pastel background.
Packaging Design: Simple & Eye-Catching
As for the packaging, we came up with a simple and eye-catching design with a plain background color and the logo in front separated with a colored box or simply pasted on. This way, the design looks bold and elegant, attracting the eyes of ice cream lovers with its soft colors and simple design.
Let’s make the work they’ll copy.
Talk to an expert now
