Cube Investments logo with crossed gold keys on dark slate

Cube Investments

timeless property portfolio growth

Cube Investments is a London-based property market investment company that offers a comprehensive and timeless path to sophisticated portfolio growth. MARKAWORKS crafted a bold, professional brand identity, leveraging a prestigious palette and symbolic emblems to signify expertise and enduring value.

Cube Investments letterhead and business card with an X pattern on dark grey

Crafting a Timeless & Professional Brand for Cube Investments

Our approach for Cube Investments focused on developing a brand identity that is both professional and understandable, reflecting the serious nature of property market investment. We aimed to create a strong, prestigious, and luxurious association with the brand through careful design choices.

At the investment end, real estate branding has to be understood before it is admired. MarkaWorks built Cube on that order: a bold monospaced logotype that states the name plainly, and a keys crossing emblem that puts property and investment together in one image. The neutral colours we chose, with gold as the single highlight, keep the prestige measured, and the pattern of crossed keys extends the emblem across surfaces without repeating the logotype.

The Client & Keywords

Cube Investments is a property market investment company based in London. The key values we aimed to embody were Meaningful / Comprehensive / Timeless / Professional / Bold.

Cube Investments colour and typography panels, morning white, cool gray, navy blue and golden sands Cube Investments pattern pair, a sepia city skyline photo and crossed keys repeated on gray Four Cube Investments brochure covers in navy and gold with a text column on navy Cube Investments crossed keys mark over a sepia aerial view of a river and bridge Cube Investments credits panel with the crossed keys logo on navy

The Solution: Logotype & Emblem

The logotype and emblem for this brand were meant to be professional and understandable. For this reason, we designed a bold and monospaced logotype with a strong and affirmative look. We created the keys-crossing emblem, which gives the impression of a professional union of the investment and property market.

Colour Palette & Pattern

To build a strong, prestigious and luxurious association with the brand, we selected a colour palette made up of neutral colours with gold as a highlight. The pattern we have designed includes key crosses.

Brand Collateral: Website & Business Cards

We have created and designed the brand’s website and business cards as Cube Investments doesn’t have a product but a service.

Let’s make the work they’ll copy.

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