Avantport
growth-minded strategic solutions
Avantport by MARKAWORKS is a bold and professional brand identity designed for strategic consulting, marketing, sales, and property development. This modern identity embodies expertise with an earthy, professional aesthetic. Avantport’s visual language communicates confidence and natural growth.
Avantport: A Bold and Professional Brand Identity
Our approach for Avantport focused on creating a distinct and memorable brand identity that reflects their expertise in strategic consulting, marketing, sales, and property development.
The Keywords
Modern / Bold / Professional / Earthy /
The Solution: Logo Design
We designed a monospaced thin font, where the “AVA” part drags attention with the V letter turning into the A. We have also included a design of a lettermark out of “AV”. For the lettermark, we made it bold and filled it with colours in a special gradient effect. At the end of it, we placed a dot-like apostrophe for an affirmative feel.
The Solution: Color Palette
From the beginning, green was the preferred colour of the brand. For this reason, we have included a full spectrum of shades of green. As an additional colour, we used white and off-white. This way, colour combinations achieve a natural professional feel. Combining these colours also creates multiple alternatives for the lettermark.
The Solution: Collateral Design
Considering the type of this business, we designed only business cards, name badges, and soft bags.
Let’s make the work they’ll copy.
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