M'Essentiel
bold luxury, elegantly defined
M’Essentiel offers an upscale and luxurious fashion experience, defined by bold design and organic elegance. MARKAWORKS crafted a cohesive brand identity, from its impactful logo to sophisticated packaging and marketing, ensuring a professional and distinctive presence for discerning clientele.
A Holistic Approach to Fashion Brand Development
Our comprehensive branding strategy for M’Essentiel spanned from conceptual logo design to impactful packaging and marketing materials, all meticulously crafted to resonate with their discerning audience. We focused on translating M’Essentiel’s core values of luxury and boldness into tangible visual elements, ensuring a cohesive and compelling brand narrative.
Defining the Essence: Brand Vision & Keywords
The rebranding of M’Essentiel started with the logo. Giving the brand a strong impression was decided by making a logo in a bold and affirmative way, using a sans serif font with capital letters. The keywords for this brand are Organic / Upscale / Luxurious / Professional / Bold.
Crafting an Iconic Visual Identity
The colour palette of this brand includes dark and serious colours, with black and white as the main spectres of the identity. Creating a brand or rebranding for a fashion store means designing every type of label. We have designed clean black and clean white labels which include only the logotype and the size.
Distinctive Packaging Design
The packaging boxes for bags, wallets, and other accessories are designed identically except for the background colour, which changes with the product type.
Comprehensive Marketing Materials
The rest of the details include shopping bags, business cards, posters, and social media content.
Let’s make the work they’ll copy.
Talk to an expert now
