AKME Performance

MarkaWorks developed the brand identity, packaging and art direction for AKME Performance, a sports nutrition brand, translating a focus on discipline and long-term athletic performance into a cohesive visual system.

The Challenge

AKME needed to communicate athletic strength without relying on visual aggression, and precision without feeling clinical. Its range of creatine, protein, pre-workout and daily supplements also required a shared identity that kept individual products easy to distinguish.

The Solution

"Discipline over motivation" became the organising idea behind the design.

A geometric wordmark, structured grids and PP Mori typography establish a controlled foundation. Black, white and grey provide consistency, while acid yellow and secondary colour accents introduce energy. The packaging stays restrained and product-focused; the campaigns express the physical intensity of sport.

The Process

The wordmark’s apex-shaped "A" doubles as a standalone symbol, connecting the full identity with smaller applications, from social profiles to apparel.

Packaging follows a consistent reading order: brand, product name and supporting information. Matte-black surfaces unify the range, while fine colour accents distinguish products across tubs, bottles and pouches. This repeatable structure accommodates new products without redesigning the system.

For the art direction, inverted athlete imagery is interrupted by horizontal sections of the original photograph. These cuts highlight physical detail and movement, making the grid part of the imagery rather than an overlay. Fine rules and square markers extend the same visual logic into campaigns and digital applications.

The Outcome

AKME brings precise product communication and expressive athletic imagery into one recognisable identity. The system provides a practical foundation for expanding the range and producing new communications while maintaining a consistent brand presence.