Buro
minimal classic meaningful office furnishings
Büro, through MARKAWORKS’ strategic branding, is an office furniture design company that embodies minimal, unique, and classic aesthetics. It provides service excellence, offering sophisticated and meaningful furniture solutions for a discerning global clientele.
A Holistic Approach to Office Furniture Brand Development
Our comprehensive branding strategy for Büro spanned from conceptual logo design to impactful visual elements, all meticulously crafted to resonate with their discerning audience. We focused on translating Büro’s core values of minimal, unique, and classic into tangible visual elements, ensuring a cohesive and compelling brand narrative.
Product brand identity for furniture has to work in two places at once, on a piece and on a document, and Büro solves it in the logotype. MarkaWorks kept the mark neat and bold and highlighted the ü, placing its dots inside the u rather than above it. That single move keeps the Turkish origin visible while letting the name read internationally, which is exactly the position the company occupies. The dark palette we selected holds the serious register.
Defining the Essence: Brand Vision & Strategy
Büro is an office furniture design company that provides service excellence both in its homeland of Turkey and around the world.
The Keywords: Minimal / Unique / Classic / Meaningful
Minimal / Unique / Classic / Meaningful
Crafting an Iconic Logotype
Rebranding, in this case, started with a logotype. For accuracy’s sake and a more comprehensive look, we decided to make it neat and bold by highlighting the “ü” letter. The uniqueness of this letter is that there are dots, and they were placed right inside the “u” letter. This way, we created a logotype that gives not only a local business feeling but an international one as well.
Timeless Color Palette and Patterns
For the professional and serious look, we selected a palette of dark and neutral colors combined with white. This way, every combination will give a classic, minimal and, at the same time, timeless look. We have also created two types of patterns. The first wood pattern is designed to create a strong association with the brand’s business. As for the second pattern, we created it using the logo mark for a prestige feel.
Application: Product Cards, Business Cards, and Social Media
Considering the business type of this brand, we created product cards, business cards, and social media content.
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