Karia

bold, nourishing, confident skincare

Karia embodies a bold, timeless approach to skincare. MARKAWORKS developed its entire identity, from its iconic logo and sophisticated packaging to its immersive digital experience, to empower confident self-expression through premium, nourishing formulations.

A Holistic Approach to Skincare Brand Development

Our comprehensive branding strategy for NO93 spanned from conceptual logo design to impactful digital presence, all meticulously crafted to resonate with their discerning audience. We focused on translating NO93’s core values of boldness and timelessness into tangible visual elements, ensuring a cohesive and compelling brand narrative.

Defining the Essence: Brand Vision & Strategy

The journey with NO93 began by deeply understanding their ambition to be a bold and timeless skincare brand. We identified key values such as nourishment, confident self-expression, and premium quality as cornerstones for the entire branding effort. Our strategy focused on developing a visual language that not only stands out but also builds immediate trust and recognition with consumers, setting the stage for a memorable brand.

Karia Diamonds Pantone palette, six panels from rose and blush to cool gray and black

Two pink Karia ring boxes open with rings inside beside a closed box with the KD monogram

Karia business cards held in front of a portrait with a rose beside a headline card

Pink Karia boxes with the KD monogram laid in rows, one open with a ring

Crafting an Iconic Visual Identity

At the heart of the NO93 brand lies a meticulously designed logo that perfectly encapsulates bold uniqueness and timeless elegance. This central element served as the foundation, guiding the creation of a comprehensive visual system including typography, color palettes, and graphic motifs. Every aspect was developed to convey sophistication and a distinct market presence, resonating with the brand’s premium positioning and ethos.

Karia Spirit poster with a pendant necklace, a ring photo and a pink business card

Three Karia mobile pages with jewelry photos on blush

Long Karia web page with jewelry photos and Mind and Spirit sections

Karia Diamonds storefront sign under a pink awning beside a portrait poster

Karia typographic banner with a headline over an arched image, hands wearing rings

Distinctive Packaging & Immersive 3D Experience

To truly embody NO93’s bold spirit, we engineered a custom packaging shape that is both unique and functional, making a strong statement on the shelf. This distinctive physical presence was further enhanced by exceptional 3D graphics and scene creation. These visualizations not only showcased the product in its best light but also amplified the brand’s visual identity, creating an immersive and premium experience for the audience.

Three Karia mobile screens with gift categories, a necklace and collection tiles

Karia website full page design with gift categories and a storefront photo

Pink Karia ring box open on pink satin with the KD monogram inside the lid

Karia Make Your Diamond Dreams Come True arch card with a ring, letterhead and business card

Three Karia mobile pages with a hand, a ring and a pendant on blush

Digital Amplification: Website & Social Media

Beyond the physical product, our efforts extended to establishing a powerful digital footprint for NO93. We designed a captivating website that offers an intuitive and elegant user experience, serving as the central hub for the brand’s online presence. Complementary social media strategies were also developed, leveraging engaging visuals and consistent messaging to further amplify NO93’s reach and connect with their audience effectively across all platforms.