M'Essentiel

bold luxury, elegantly defined

M’Essentiel offers an upscale and luxurious fashion experience, defined by bold design and organic elegance. MARKAWORKS crafted a cohesive brand identity, from its impactful logo to sophisticated packaging and marketing, ensuring a professional and distinctive presence for discerning clientele.

A Holistic Approach to Fashion Brand Development

Our comprehensive branding strategy for M’Essentiel spanned from conceptual logo design to impactful packaging and marketing materials, all meticulously crafted to resonate with their discerning audience. We focused on translating M’Essentiel’s core values of luxury and boldness into tangible visual elements, ensuring a cohesive and compelling brand narrative.

M’Essentiel’s fashion brand identity was rebuilt starting from the logo, which is the honest order for a rebrand: everything downstream inherits whatever the mark decides. MarkaWorks drew it bold and affirmative, a sans serif set in capitals, so the first impression is stated rather than suggested. The rest of the system, packaging and marketing material included, we then developed to hold that register without repeating it, which is what keeps a bold mark from becoming a loud brand.

Defining the Essence: Brand Vision & Keywords

The rebranding of M’Essentiel started with the logo. Giving the brand a strong impression was decided by making a logo in a bold and affirmative way, using a sans serif font with capital letters. The keywords for this brand are Organic / Upscale / Luxurious / Professional / Bold.

Black M Essentiel t shirt folded beside dark cards on a stone surface

M Essentiel stationery, a herringbone photo card, an invitation, a business card and an envelope

M Essentiel woven labels beside a tag on a yellow plaid coat

M Essentiel invitation, envelope and business card on stone and wood blocks

Crafting an Iconic Visual Identity

The colour palette of this brand includes dark and serious colours, with black and white as the main spectres of the identity. Creating a brand or rebranding for a fashion store means designing every type of label. We have designed clean black and clean white labels which include only the logotype and the size.

M Essentiel campaign spread, a portrait in a suit with large M and E letters and an invitation panel

M Essentiel hang tags and business cards on dark felt

M Essentiel invitation card on crumpled black plastic against dark green

Two M Essentiel mobile story mockups with suited portraits on gray

Distinctive Packaging Design

The packaging boxes for bags, wallets, and other accessories are designed identically except for the background colour, which changes with the product type.